Lamar Advertising Co (Lamar Advertising Co) COGS-to-Revenue

: 0.33 (As of Dec. 2023)

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Lamar Advertising Co's Cost of Goods Sold for the three months ended in Dec. 2023 was $181 Mil. Its Revenue for the three months ended in Dec. 2023 was $556 Mil.

Lamar Advertising Co's COGS to Revenue for the three months ended in Dec. 2023 was 0.33.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Lamar Advertising Co's Gross Margin % for the three months ended in Dec. 2023 was 67.37%.

Lamar Advertising Co COGS-to-Revenue Historical Data

The historical data trend for Lamar Advertising Co's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Lamar Advertising Co Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

COGS-to-Revenue

0.34

0.36

0.32

0.33

Lamar Advertising Co Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
COGS-to-Revenue																0.32	0.36	0.32	0.32	0.33

Lamar Advertising Co COGS-to-Revenue Calculation

Lamar Advertising Co's COGS to Revenue for the fiscal year that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	696.799	/	2110.987
	=	0.33

Lamar Advertising Co's COGS to Revenue for the quarter that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	181.396	/	555.909
	=	0.33

Lamar Advertising Co (NAS:LAMR) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Lamar Advertising Co's Gross Margin % for the three months ended in Dec. 2023 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	181.396 / 555.909
	=	67.37 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

Lamar Advertising Co COGS-to-Revenue Related Terms

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Lamar Advertising Co (Lamar Advertising Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Real Estate » REITs » Lamar Advertising Co (NAS:LAMR) » Definitions » COGS-to-Revenue

Comparable Companies

Traded in Other Exchanges

6LA:Germany

Address

5321 Corporate Boulevard, Baton Rouge, LA, USA, 70808

Website

https://www.lamar.com

Lamar Advertising Co is an outdoor advertising company organized as a real estate investment trust for U.S. federal income tax purposes. Lamar's core revenue-generating activity is leasing space for advertising on billboards, buses, shelters, benches, logo plates, and airport terminals through short-term agreements. The company is involved in this process from ad copy production to the placement and maintenance of physical advertisements. The vast majority of Lamar's revenue comes from renting ad space on its portfolio of static and digital roadside billboard displays in the U.S. The states of Pennsylvania and Texas house a proportion of these. The company's customers are restaurant, service, healthcare, and retail firms in terms of total revenue.

Executives

Jay Lecoryelle Johnson	officer: CFO, Treasurer, EVP	C/O DIAMONDROCK HOSPITALITY COMPANY, 2 BETHESDA METRO CENTER, SUITE 1400, BETHESDA MD 20814
Nancy Fletcher	director	5321 CORPORATE BOULEVARD, BATON ROUGE LA 70808
Thomas V Reifenheiser	director	C/O LAMAR CORP, 5551 CORPORATE BLVD, BATON ROUGE LA 70808
Wendell Reilly	director	C/O BERMAN CAPITAL ADVISORS, 3475 LENOX RD. STE. 760, ATLANTA GA 30326
Koerner John E Iii	director	200 WEST CONGRESS STREET, LAFAYETTE LA 70501
Anna Reilly	director	C/O LAMAR ADVERTISING COMPANY, 5321 CORPORATE BLVD, BATON ROUGE LA 70808
Stephen P Mumblow	director	790 TOWNSHIP LINE ROAD, YARDLEY PA 19067
Elizabeth Mary Thompson	director	5321 CORPORATE BOULEVARD, BATON ROUGE LA 70808
Keith A Istre	officer: Chief Financial Officer	C/O LAMAR CORP, 5321 CORPORATE BLVD, BATON ROUGE LA 70808
Sean E Reilly	officer: Chief Operating Officer	5321 CORPORATE BLVD, BATON ROUGE LA 70808
Marshall A Loeb	director	C/O EASTGROUP PROPERTIES, INC., 190 EAST CAPITOL STREET, JACKSON MS 39201
John Maxwell Hamilton	director	C/O LAMAR CORP, 5551 CORPORATE BLVD, BATON ROUGE LA 70808
Reilly Kevin P Jr	director, officer: President and CEO	C/O LAMAR CORP, 5321 CORPORATE BLVD, BATON ROUGE LA 70808
Spo Advisory Corp	10 percent owner	PO BOX 2722, C/O SPO PARTNERS & CO, SAN ANSELMO CA 94979
Abrams Capital Management, L.p.	10 percent owner	222 BERKELEY STREET, 21ST FLOOR, BOSTON MA 02116