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rue21 Inc (NAS:RUE)
COGS to Revenue
0.65 (As of Jul. 2013)

rue21 Inc's cost of goods sold for the three months ended in Jul. 2013 was \$149.8 Mil. Its revenue for the three months ended in Jul. 2013 was \$229.3 Mil.

rue21 Inc's COGS to Revenue for the three months ended in Jul. 2013 was 0.65.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. rue21 Inc's Gross Margin for the three months ended in Jul. 2013 was 34.69%.

Definition

rue21 Inc's COGS to Revenue for the fiscal year that ended in Jan. 2013 is calculated as

 COGS to Revenue = Cost of Goods Sold / Revenue = 556.368 / 901.886 = 0.62

rue21 Inc's COGS to Revenue for the quarter that ended in Jul. 2013 is calculated as

 COGS to Revenue = Cost of Goods Sold / Revenue = 149.763 / 229.322 = 0.65

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

rue21 Inc's Gross Margin for the three months ended in Jul. 2013 is calculated as:

 Gross Margin = 1 - COGS to Revenue = 1 - Cost of Goods Sold / Revenue = 1 - 149.763 / 229.322 = 34.69 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

Related Terms

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

rue21 Inc Annual Data

 Jan08 Jan09 Jan10 Jan11 Jan12 Jan13 cogs2rev 0.00 0.00 0.00 0.00 0.66 0.66 0.64 0.63 0.62 0.62

rue21 Inc Quarterly Data

 Apr11 Jul11 Oct11 Jan12 Apr12 Jul12 Oct12 Jan13 Apr13 Jul13 cogs2rev 0.61 0.61 0.63 0.63 0.61 0.61 0.62 0.62 0.60 0.65
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