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Aruba Networks Inc (NAS:ARUN)
Gross Margin
68.27% (As of Apr. 2014)

Gross Margin is calculated as gross profit divided by its revenue. Aruba Networks Inc's gross profit for the three months ended in Apr. 2014 was $128.9 Mil. Aruba Networks Inc's revenue for the three months ended in Apr. 2014 was $188.8 Mil. Therefore, Aruba Networks Inc's Gross Margin for the quarter that ended in Apr. 2014 was 68.27%.

ARUN' s 10-Year Gross Margin Range
Min: -4100   Max: 70.7
Current: 70.59

-4100
70.7

During the past 12 years, the highest Gross Margin of Aruba Networks Inc was 70.70%. The lowest was -4100.00%. And the median was 65.99%.

ARUN's Gross Marginis ranked lower than
100% of the Companies
in the Global Communication Equipment industry.

( Industry Median: vs. ARUN: 70.59 )

Aruba Networks Inc had a gross margin of 68.27% for the quarter that ended in Apr. 2014 => Durable competitive advantage

The 3-Year average Growth Rate of Gross Margin for Aruba Networks Inc was 1.20% per year.


Definition

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Aruba Networks Inc's Gross Margin for the fiscal year that ended in Jul. 2013 is calculated as

Gross Margin (A: Jul. 2013 )=Gross Profit (A: Jul. 2013 ) / Revenue (A: Jul. 2013 )
=423.6 / 600.044
=(Revenue - Cost of Goods Sold) / Revenue
=(600.044 - 176.479) / 600.044
=70.59 %

Aruba Networks Inc's Gross Margin for the quarter that ended in Apr. 2014 is calculated as

Gross Margin (Q: Apr. 2014 )=Gross Profit (Q: Apr. 2014 ) / Revenue (Q: Apr. 2014 )
=128.9 / 188.788
=(Revenue - Cost of Goods Sold) / Revenue
=(188.788 - 59.894) / 188.788
=68.27 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Aruba Networks Inc had a gross margin of 68.27% for the quarter that ended in Apr. 2014 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin and Operating Margin closely helps avoid value trap situations.


Related Terms

Operating Margin, Cost of Goods Sold, Gross Profit, Revenue


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Aruba Networks Inc Annual Data

Jul04Jul05Jul06Jul07Jul08Jul09Jul10Jul11Jul12Jul13
Gross Margin -135.0523.9158.7865.9967.9665.9667.7169.0570.7070.59

Aruba Networks Inc Quarterly Data

Jan12Apr12Jul12Oct12Jan13Apr13Jul13Oct13Jan14Apr14
Gross Margin 71.9070.0471.4070.8571.2670.1170.1269.8369.7568.27
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