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Dell Inc (NAS:DELL)
Gross Margin
18.53% (As of Jul. 2013)

Gross Margin is calculated as gross profit divided by its revenue. Dell Inc's gross profit for the three months ended in Jul. 2013 was $2,689 Mil. Dell Inc's revenue for the three months ended in Jul. 2013 was $14,514 Mil. Therefore, Dell Inc's Gross Margin for the quarter that ended in Jul. 2013 was 18.53%.

DELL' s 10-Year Gross Margin Range
Min: 16.57   Max: 23.07
Current: 21.4

16.57
23.07

During the past 13 years, the highest Gross Margin of Dell Inc was 23.07%. The lowest was 16.57%. And the median was 19.09%.

DELL's Gross Marginis ranked lower than
100% of the Companies
in the Global Computer Systems industry.

( Industry Median: vs. DELL: 21.40 )

Dell Inc had a gross margin of 18.53% for the quarter that ended in Jul. 2013 => No sustainable competitive advantage

The 3-Year average Growth Rate of Gross Margin for Dell Inc was 3.70% per year.


Definition

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Dell Inc's Gross Margin for the fiscal year that ended in Jan. 2013 is calculated as

Gross Margin (A: Jan. 2013 )=Gross Profit (A: Jan. 2013 ) / Revenue (A: Jan. 2013 )
=12186 / 56940
=(Revenue - Cost of Goods Sold) / Revenue
=(56940 - 44754) / 56940
=21.40 %

Dell Inc's Gross Margin for the quarter that ended in Jul. 2013 is calculated as

Gross Margin (Q: Jul. 2013 )=Gross Profit (Q: Jul. 2013 ) / Revenue (Q: Jul. 2013 )
=2689 / 14514
=(Revenue - Cost of Goods Sold) / Revenue
=(14514 - 11825) / 14514
=18.53 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Dell Inc had a gross margin of 18.53% for the quarter that ended in Jul. 2013 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin and Operating Margin closely helps avoid value trap situations.


Related Terms

Operating Margin, Cost of Goods Sold, Gross Profit, Revenue


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Dell Inc Annual Data

Jan04Jan05Jan06Jan07Jan08Jan09Jan10Jan11Jan12Jan13
Gross Margin 18.2218.3617.7316.5719.0917.9317.5118.5322.2521.40

Dell Inc Quarterly Data

Apr11Jul11Oct11Jan12Apr12Jul12Oct12Jan13Apr13Jul13
Gross Margin 22.8522.5122.5821.1221.2721.6720.9321.7219.5218.53
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