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Gap (GPS) Gross Margin %

: 38.90% (As of Jan. 2024)
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Gross Margin % is calculated as gross profit divided by its revenue. Gap's Gross Profit for the three months ended in Jan. 2024 was $1,672 Mil. Gap's Revenue for the three months ended in Jan. 2024 was $4,298 Mil. Therefore, Gap's Gross Margin % for the quarter that ended in Jan. 2024 was 38.90%.

Warning Sign:

Gap Inc gross margin has been in long-term decline. The average rate of decline per year is -1.4%.


The historical rank and industry rank for Gap's Gross Margin % or its related term are showing as below:

GPS' s Gross Margin % Range Over the Past 10 Years
Min: 34.09   Med: 37.79   Max: 39.81
Current: 38.79


During the past 13 years, the highest Gross Margin % of Gap was 39.81%. The lowest was 34.09%. And the median was 37.79%.

GPS's Gross Margin % is ranked better than
54.29% of 1096 companies
in the Retail - Cyclical industry
Industry Median: 36.74 vs GPS: 38.79

Gap had a gross margin of 38.90% for the quarter that ended in Jan. 2024 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Gap was -1.40% per year.


Gap Gross Margin % Historical Data

The historical data trend for Gap's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Gap Annual Data
Trend Jan14 Jan15 Jan16 Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 38.13 37.44 34.09 39.81 34.32

Gap Quarterly Data
Apr19 Jul19 Oct19 Jan20 Apr20 Jul20 Oct20 Jan21 Apr21 Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 33.56 37.06 37.57 41.31 38.90

Competitive Comparison

For the Apparel Retail subindustry, Gap's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Gap Gross Margin % Distribution

For the Retail - Cyclical industry and Consumer Cyclical sector, Gap's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Gap's Gross Margin % falls into.



Gap Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Gap's Gross Margin for the fiscal year that ended in Jan. 2023 is calculated as

Gross Margin % (A: Jan. 2023 )=Gross Profit (A: Jan. 2023 ) / Revenue (A: Jan. 2023 )
=5359 / 15616
=(Revenue - Cost of Goods Sold) / Revenue
=(15616 - 10257) / 15616
=34.32 %

Gap's Gross Margin for the quarter that ended in Jan. 2024 is calculated as


Gross Margin % (Q: Jan. 2024 )=Gross Profit (Q: Jan. 2024 ) / Revenue (Q: Jan. 2024 )
=1672 / 4298
=(Revenue - Cost of Goods Sold) / Revenue
=(4298 - 2626) / 4298
=38.90 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Gap  (NYSE:GPS) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Gap had a gross margin of 38.90% for the quarter that ended in Jan. 2024 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Gap Gross Margin % Related Terms

Thank you for viewing the detailed overview of Gap's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Gap (GPS) Business Description

Traded in Other Exchanges
Address
Two Folsom Street, San Francisco, CA, USA, 94105
Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates approximately 2,600 stores in North America, Europe, and Asia and franchises more than 900 stores in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.
Executives
John J Fisher director, 10 percent owner C/O PISCES INC, 1300 EVANS AVENUE, NO. 880154, SAN FRANCISCO CA 94188
Julie Gruber officer: EVP & Global General Counsel 2 FOLSOM STREET, SAN FRANCISCO CA 94105
Horacio Barbeito officer: President & CEO, Old Navy 2 FOLSOM STREET, SAN FRANCISCO CA 94105
Mark Breitbard officer: Pres. & CEO, Banana Republic 2 FOLSOM STREET, SAN FRANCISCO CA 94105
Katrina O'connell officer: EVP CFO 2 FOLSOM STREET, SAN FRANCISCO CA 94105
Sarah Gilligan officer: EVP Sup Chn, Strat & Transform 11305 FOUR POINTS DRIVE, BUILDING II, SUITE 100, AUSTIN TX 78726
Chris Blakeslee officer: President & CEO, Athleta 2 FOLSOM STREET, SAN FRANCISCO CA 94105
Tariq M Shaukat director ONE CAESARS PALACE DRIVE, LAS VEGAS NV 89109
Gurmeet Singh officer: Chief Digital & Tech Officer 2 FOLSOM ST, SAN FRANCISCO CA 94105
Richard Dickson director C/O MATTEL, INC., 333 CONTINENTAL BOULEVARD, EL SEGUNDO CA 90245
Mary Beth Laughton officer: President & CEO, Athleta 2 FOLSOM STREET, SAN FRANCISCO CA 94105
Kathryn A. Hall director ONE MARITIME PLAZA, SIXTH FLOOR, SAN FRANCISCO CA 94111
Sonia Syngal officer: EVP, Global Supply Chain TWO FOLSOM STREET, SAN FRANCISCO CA 94105
Elisabeth B Donohue director C/O SYNACOR, INC., 40 LA RIVIERE DRIVE, SUITE 300, BUFFALO NY 14202
Sheila Peters officer: EVP & Chief People Officer 2 FOLSOM STREET, SAN FRANCISCO CA 94105