Jones Soda Co (Jones Soda Co) Gross Margin % : 19.48% (As of Dec. 2023)

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What is Jones Soda Co Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Jones Soda Co's Gross Profit for the three months ended in Dec. 2023 was $0.68 Mil. Jones Soda Co's Revenue for the three months ended in Dec. 2023 was $3.50 Mil. Therefore, Jones Soda Co's Gross Margin % for the quarter that ended in Dec. 2023 was 19.48%.

The historical rank and industry rank for Jones Soda Co's Gross Margin % or its related term are showing as below:

JSDA' s Gross Margin % Range Over the Past 10 Years
Min: 20.71 Med: 23.27 Max: 29.73
Current: 29.13

During the past 13 years, the highest Gross Margin % of Jones Soda Co was 29.73%. The lowest was 20.71%. And the median was 23.27%.

JSDA's Gross Margin % is ranked worse than
73.39% of 109 companies
in the Beverages - Non-Alcoholic industry
Industry Median: 36.72 vs JSDA: 29.13

Jones Soda Co had a gross margin of 19.48% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Jones Soda Co was 7.50% per year.

Jones Soda Co Gross Margin % Historical Data

The historical data trend for Jones Soda Co's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Jones Soda Co Gross Margin % Chart

Jones Soda Co Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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20.71

22.52

29.73

26.95

29.13

Jones Soda Co Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Gross Margin %	Get a 7-Day Free Trial															24.81	29.33	32.44	32.91	19.48

Competitive Comparison of Jones Soda Co's Gross Margin %

For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Jones Soda Co's Gross Margin % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Jones Soda Co's Gross Margin % falls into.

Jones Soda Co Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Jones Soda Co's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	4.9	/	16.669
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(16.669 - 11.814)	/	16.669
	=	29.13 %

Jones Soda Co's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	0.7	/	3.496
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(3.496 - 2.815)	/	3.496
	=	19.48 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Jones Soda Co (OTCPK:JSDA) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Jones Soda Co had a gross margin of 19.48% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Jones Soda Co Gross Margin % Related Terms

Thank you for viewing the detailed overview of Jones Soda Co's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Jones Soda Co (Jones Soda Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Jones Soda Co (OTCPK:JSDA) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

4786 1st Avenue South, Suite 103, Seattle, WA, USA, 98134

Website

https://www.jonessoda.com

Jones Soda Co develops, produces, markets and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, restaurants, and sandwich shops among others. Geographically, the firm generates a majority of its revenue from the United States.

Executives

Gregg Reichman	director	4786 1ST AVENUE SOUTH, SUITE 103, SEATTLE WA 98134
David A. Knight	officer: CEO, President	C/O REGO PAYMENT ARCHITECTURES, INC., 18327 GRIDLEY ROAD, SUITE K, CERRITOS CA 90703
Ronald L Dissinger	director	PO BOX 3599, BATTLE CREEK MI 49016-3599
Sol Global Investments Corp.	10 percent owner	100 KING STREET WEST, SUITE 5600, TORONTO A6 M5X 1C9
Alex Spiro	director	25 TUDOR CITY PLACE APT 1011, NEW YORK NY 10017
Chad Bronstein	director	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Mark F. Murray	director, officer: President and CEO	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Robert Wesley Blair	officer: Chief Marketing Officer	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Mick Fleming	director	C/O JONES SODA CO., 234 9TH AVE N, SEATTLE WA 98109
Jeffrey D. Anderson	director	66 S. HANFORD ST., SUITE 150, SEATTLE WA 98134
Joe Culp	officer: Controller, PFO,PAO	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Paul T Norman	director	PO BOX 3599, BATTLE CREEK MI 49016-3599
Clive M Sirkin	director	ONE KELLOGG SQUARE, PO BOX 3599, BATTLE CREEK MI 49016-3599
Jamie Colbourne	director, officer: Acting Prin. Financial Officer	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Heavenly Rx Ltd.	10 percent owner	100 KING STREET WEST, SUITE 5600, TORONTO A6 M5X1CR