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Portland General Electric Co (NYSE:POR)
Gross Margin
48.55% (As of Sep. 2016)

Gross Margin is calculated as gross profit divided by its revenue. Portland General Electric Co's gross profit for the three months ended in Sep. 2016 was $235 Mil. Portland General Electric Co's revenue for the three months ended in Sep. 2016 was $484 Mil. Therefore, Portland General Electric Co's Gross Margin for the quarter that ended in Sep. 2016 was 48.55%.

POR' s Gross Margin Range Over the Past 10 Years
Min: 37.8   Max: 52.63
Current: 52.63

37.8
52.63

During the past 13 years, the highest Gross Margin of Portland General Electric Co was 52.63%. The lowest was 37.80%. And the median was 47.54%.

POR's Gross Margin is ranked higher than
68% of the 646 Companies
in the Global Utilities - Regulated Electric industry.

( Industry Median: 38.49 vs. POR: 52.63 )

Portland General Electric Co had a gross margin of 48.55% for the quarter that ended in Sep. 2016 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Portland General Electric Co was 2.50% per year.


Definition

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Portland General Electric Co's Gross Margin for the fiscal year that ended in Dec. 2015 is calculated as

Gross Margin (A: Dec. 2015 )=Gross Profit (A: Dec. 2015 ) / Revenue (A: Dec. 2015 )
=971 / 1898
=(Revenue - Cost of Goods Sold) / Revenue
=(1898 - 927) / 1898
=51.16 %

Portland General Electric Co's Gross Margin for the quarter that ended in Sep. 2016 is calculated as

Gross Margin (Q: Sep. 2016 )=Gross Profit (Q: Sep. 2016 ) / Revenue (Q: Sep. 2016 )
=235 / 484
=(Revenue - Cost of Goods Sold) / Revenue
=(484 - 249) / 484
=48.55 %

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Portland General Electric Co had a gross margin of 48.55% for the quarter that ended in Sep. 2016 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin and Operating Margin closely helps avoid value trap situations.


Related Terms

Operating Margin, Cost of Goods Sold, Gross Profit, Revenue


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Portland General Electric Co Annual Data

Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15
Gross Margin 49.8049.5740.0037.8043.7546.9948.0945.7548.9551.16

Portland General Electric Co Quarterly Data

Jun14Sep14Dec14Mar15Jun15Sep15Dec15Mar16Jun16Sep16
Gross Margin 50.5945.8747.8052.8552.4448.5350.9055.8555.6148.55
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