Premier Exhibitions (Premier Exhibitions) Gross Margin % : 16.07% (As of Aug. 2015)

Premier Exhibitions Annual Data
	Trend	Feb06	Feb07	Feb08	Feb09	Feb10	Feb11	Feb12	Feb13	Feb14	Feb15
Gross Margin %		Get a 7-Day Free Trial					25.23	45.56	52.50	47.64	32.68

Premier Exhibitions Quarterly Data
	Nov10	Feb11	May11	Aug11	Nov11	Feb12	May12	Aug12	Nov12	Feb13	May13	Aug13	Nov13	Feb14	May14	Aug14	Nov14	Feb15	May15	Aug15
Gross Margin %	Get a 7-Day Free Trial															36.48	28.88	22.57	24.00	16.07

For the Leisure subindustry, Premier Exhibitions's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

For the Travel & Leisure industry and Consumer Cyclical sector, Premier Exhibitions's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Premier Exhibitions's Gross Margin % falls into.

Premier Exhibitions Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Premier Exhibitions's Gross Margin for the fiscal year that ended in Feb. 2015 is calculated as

Premier Exhibitions's Gross Margin for the quarter that ended in Aug. 2015 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Premier Exhibitions  (OTCPK:PRXIQ) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Premier Exhibitions had a gross margin of 16.07% for the quarter that ended in Aug. 2015 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Premier Exhibitions Gross Margin % Related Terms

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Premier Exhibitions (Premier Exhibitions) Business Description