Switch to:
Sonic Corporation (NAS:SONC)
Gross Margin
34.84% (As of Feb. 2014)

Gross Margin is calculated as gross profit divided by its revenue. Sonic Corporation's gross profit for the three months ended in Feb. 2014 was $38.2 Mil. Sonic Corporation's revenue for the three months ended in Feb. 2014 was $109.7 Mil. Therefore, Sonic Corporation's Gross Margin for the quarter that ended in Feb. 2014 was 34.84%.

SONC' s 10-Year Gross Margin Range
Min: 31.89   Max: 69.71
Current: 36.75

31.89
69.71

During the past 13 years, the highest Gross Margin of Sonic Corporation was 69.71%. The lowest was 31.89%. And the median was 38.02%.

SONC's Gross Marginis ranked lower than
100% of the Companies
in the Global Restaurants industry.

( Industry Median: vs. SONC: 36.75 )

Sonic Corporation had a gross margin of 34.84% for the quarter that ended in Feb. 2014 => Competition eroding margins

The 3-Year average Growth Rate of Gross Margin for Sonic Corporation was 2.50% per year.


Definition

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Sonic Corporation's Gross Margin for the fiscal year that ended in Aug. 2013 is calculated as

Gross Margin (A: Aug. 2013 )=Gross Profit (A: Aug. 2013 ) / Revenue (A: Aug. 2013 )
=199.4 / 542.585
=(Revenue - Cost of Goods Sold) / Revenue
=(542.585 - 343.209) / 542.585
=36.75 %

Sonic Corporation's Gross Margin for the quarter that ended in Feb. 2014 is calculated as

Gross Margin (Q: Feb. 2014 )=Gross Profit (Q: Feb. 2014 ) / Revenue (Q: Feb. 2014 )
=38.2 / 109.741
=(Revenue - Cost of Goods Sold) / Revenue
=(109.741 - 71.511) / 109.741
=34.84 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Sonic Corporation had a gross margin of 34.84% for the quarter that ended in Feb. 2014 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin and Operating Margin closely helps avoid value trap situations.


Related Terms

Operating Margin, Cost of Goods Sold, Gross Profit, Revenue


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Sonic Corporation Annual Data

Aug04Aug05Aug06Aug07Aug08Aug09Aug10Aug11Aug12Aug13
Gross Margin 62.1561.3432.4035.9531.8934.1835.6234.7536.1036.75

Sonic Corporation Quarterly Data

Nov11Feb12May12Aug12Nov12Feb13May13Aug13Nov13Feb14
Gross Margin 33.1832.0938.8338.9234.8733.5938.5838.7435.7434.84
Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)
Free 7-day Trial
FEEDBACK
Hide