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Market cap is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding. Harte-Hanks Inc's share price for the quarter that ended in Dec. 2014 was $7.74. Harte-Hanks Inc's shares outstanding for the quarter that ended in Dec. 2014 was 62.1 Mil. Therefore, Harte-Hanks Inc's market cap for the quarter that ended in Dec. 2014 was $479.4 Mil.
Harte-Hanks Inc's quarterly market cap declined from Jun. 2014 ($449.5 Mil) to Sep. 2014 ($395.8 Mil) but then increased from Sep. 2014 ($395.8 Mil) to Dec. 2014 ($480.4 Mil).
Harte-Hanks Inc's annual market cap increased from Dec. 2012 ($368.1 Mil) to Dec. 2013 ($489.5 Mil) but then declined from Dec. 2013 ($489.5 Mil) to Dec. 2014 ($478.1 Mil).
Enterprise value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Harte-Hanks Inc's enterprise value for Today is $505.1 Mil.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Harte-Hanks Inc's Market Cap for the fiscal year that ended in Dec. 2014 is calculated as
|Market Cap (A: Dec. 2014 )||=||Share Price (A: Dec. 2014 )||*||Shares Outstanding (A: Dec. 2014 )|
Harte-Hanks Inc's Market Cap for the quarter that ended in Dec. 2014 is calculated as
|Market Cap (Q: Dec. 2014 )||=||Share Price (Q: Dec. 2014 )||*||Shares Outstanding (Q: Dec. 2014 )|
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Harte-Hanks Inc Annual Data
Harte-Hanks Inc Quarterly Data