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Net margin is calculated as net income divided by its revenue. Google Inc's net income for the three months ended in Sep. 2014 was $2,813 Mil. Google Inc's revenue for the three months ended in Sep. 2014 was $16,523 Mil. Therefore, Google Inc's net margin for the quarter that ended in Sep. 2014 was 17.02%.
Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.
Google Inc's Net Margin for the fiscal year that ended in Dec. 2013 is calculated as
Google Inc's Net Margin for the quarter that ended in Sep. 2014 is calculated as
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a companys profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Google Inc Annual Data
Google Inc Quarterly Data