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Harte-Hanks Inc (NYSE:HHS)
Net Margin
-3.12% (As of Sep. 2016)

Net margin is calculated as net income divided by its revenue. Harte-Hanks Inc's net income for the three months ended in Sep. 2016 was $-3.0 Mil. Harte-Hanks Inc's revenue for the three months ended in Sep. 2016 was $97.4 Mil. Therefore, Harte-Hanks Inc's net margin for the quarter that ended in Sep. 2016 was -3.12%.

HHS' s Net Margin Range Over the Past 10 Years
Min: -34.51   Max: 9.44
Current: -2.19

-34.51
9.44
HHS's Net Margin is ranked lower than
70% of the 211 Companies
in the Global Marketing Services industry.

( Industry Median: 2.77 vs. HHS: -2.19 )

Definition

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Harte-Hanks Inc's Net Margin for the fiscal year that ended in Dec. 2014 is calculated as

Net Margin=Net Income (A: Dec. 2014 )/Revenue (A: Dec. 2014 )
=23.991/553.676
=4.33 %

Harte-Hanks Inc's Net Margin for the quarter that ended in Sep. 2016 is calculated as

Net Margin=Net Income (Q: Sep. 2016 )/Revenue (Q: Sep. 2016 )
=-3.041/97.425
=-3.12 %

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.


Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company’s profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Related Terms

Net Income, Revenue, Cost of Goods Sold, Selling, General, & Admin. Expense, Research & Development, Depreciation, Depletion and Amortization, Interest Expense, Non-Recurring Items, Tax Expense


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Harte-Hanks Inc Annual Data

Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15
netmargin 9.447.975.795.556.235.20-10.862.394.33-34.51

Harte-Hanks Inc Quarterly Data

Jun14Sep14Dec14Mar15Jun15Sep15Dec15Mar16Jun16Sep16
netmargin 4.024.796.891.33-3.82-157.111.51-5.06-4.38-3.12
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