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Harte-Hanks Inc (NYSE:HHS)
Net Margin
4.79% (As of Sep. 2014)

Net margin is calculated as net income divided by its revenue. Harte-Hanks Inc's net income for the three months ended in Sep. 2014 was $6.4 Mil. Harte-Hanks Inc's revenue for the three months ended in Sep. 2014 was $134.1 Mil. Therefore, Harte-Hanks Inc's net margin for the quarter that ended in Sep. 2014 was 4.79%.

HHS' s 10-Year Net Margin Range
Min: -10.86   Max: 52.61
Current: 3.66

-10.86
52.61
HHS's Net Marginis ranked higher than
70% of the 257 Companies
in the Global Marketing Services industry.

( Industry Median: 3.18 vs. HHS: 3.66 )

Definition

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Harte-Hanks Inc's Net Margin for the fiscal year that ended in Dec. 2013 is calculated as

Net Margin=Net Income (A: Dec. 2013 )/Revenue (A: Dec. 2013 )
=13.37/559.609
=2.39 %

Harte-Hanks Inc's Net Margin for the quarter that ended in Sep. 2014 is calculated as

Net Margin=Net Income (Q: Sep. 2014 )/Revenue (Q: Sep. 2014 )
=6.42/134.121
=4.79 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.


Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company’s profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Related Terms

Net Income, Revenue, Cost of Goods Sold, Selling, General, & Admin. Expense, Research & Development, Depreciation, Depletion and Amortization, Interest Expense, Non-Recurring Items, Tax Expense


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec04Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13
netmargin 9.4710.089.447.975.795.556.235.20-10.862.39

Harte-Hanks Inc Quarterly Data

Jun12Sep12Dec12Mar13Jun13Sep13Dec13Mar14Jun14Sep14
netmargin -55.094.536.023.744.41-6.064.311.394.024.79
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