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Harte-Hanks Inc (NYSE:HHS)
Net Margin
1.39% (As of Mar. 2014)

Net margin is calculated as net income divided by its revenue. Harte-Hanks Inc's net income for the three months ended in Mar. 2014 was $1.8 Mil. Harte-Hanks Inc's revenue for the three months ended in Mar. 2014 was $132.7 Mil. Therefore, Harte-Hanks Inc's net margin for the quarter that ended in Mar. 2014 was 1.39%.

HHS' s 10-Year Net Margin Range
Min: -14.34   Max: 52.61
Current: 2.39

-14.34
52.61
HHS's Net Marginis ranked higher than
63% of the 201 Companies
in the Global Marketing Services industry.

( Industry Median: 3.22 vs. HHS: 2.39 )

Definition

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Harte-Hanks Inc's Net Margin for the fiscal year that ended in Dec. 2013 is calculated as

Net Margin=Net Income (A: Dec. 2013 )/Revenue (A: Dec. 2013 )
=13.37/559.609
=2.39 %

Harte-Hanks Inc's Net Margin for the quarter that ended in Mar. 2014 is calculated as

Net Margin=Net Income (Q: Mar. 2014 )/Revenue (Q: Mar. 2014 )
=1.845/132.727
=1.39 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.


Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company’s profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Related Terms

Net Income, Revenue, Cost of Goods Sold, Selling, General, & Admin. Expense, Research & Development, Depreciation, Depletion and Amortization, Interest Expense, Non-Recurring Items, Tax Expense


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec04Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13
netmargin 9.4710.089.447.975.795.556.535.45-14.342.39

Harte-Hanks Inc Quarterly Data

Dec11Mar12Jun12Sep12Dec12Mar13Jun13Sep13Dec13Mar14
netmargin 7.943.65-57.856.296.785.044.41-6.064.311.39
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