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Harley-Davidson Inc (NYSE:HOG)
Net Margin
14.31% (As of Mar. 2016)

Net margin is calculated as net income divided by its revenue. Harley-Davidson Inc's net income for the three months ended in Mar. 2016 was $250 Mil. Harley-Davidson Inc's revenue for the three months ended in Mar. 2016 was $1,750 Mil. Therefore, Harley-Davidson Inc's net margin for the quarter that ended in Mar. 2016 was 14.31%.

HOG' s Net Margin Range Over the Past 10 Years
Min: -1.15   Max: 17.96
Current: 12.07

-1.15
17.96
HOG's Net Margin is ranked higher than
89% of the 1243 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 3.72 vs. HOG: 12.07 )

Definition

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Harley-Davidson Inc's Net Margin for the fiscal year that ended in Dec. 2014 is calculated as

Net Margin=Net Income (A: Dec. 2014 )/Revenue (A: Dec. 2014 )
=844.611/6228.508
=13.56 %

Harley-Davidson Inc's Net Margin for the quarter that ended in Mar. 2016 is calculated as

Net Margin=Net Income (Q: Mar. 2016 )/Revenue (Q: Mar. 2016 )
=250.489/1749.968
=14.31 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.


Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company’s profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Related Terms

Net Income, Revenue, Cost of Goods Sold, Selling, General, & Admin. Expense, Research & Development, Depreciation, Depletion and Amortization, Interest Expense, Non-Recurring Items, Tax Expense


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harley-Davidson Inc Annual Data

Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15
netmargin 16.8616.3111.70-1.153.0211.2811.1812.4413.5612.55

Harley-Davidson Inc Quarterly Data

Dec13Mar14Jun14Sep14Dec14Mar15Jun15Sep15Dec15Mar16
netmargin 6.3315.4117.7011.536.2116.1316.4310.653.5714.31
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