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Harley-Davidson Inc (NYSE:HOG)
Net Margin
15.41% (As of Mar. 2014)

Net margin is calculated as net income divided by its revenue. Harley-Davidson Inc's net income for the three months ended in Mar. 2014 was $266 Mil. Harley-Davidson Inc's revenue for the three months ended in Mar. 2014 was $1,726 Mil. Therefore, Harley-Davidson Inc's net margin for the quarter that ended in Mar. 2014 was 15.41%.

HOG' s 10-Year Net Margin Range
Min: -1.29   Max: 17.98
Current: 13.71

-1.29
17.98
HOG's Net Marginis ranked higher than
94% of the 1245 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.57 vs. HOG: 13.71 )

Definition

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Harley-Davidson Inc's Net Margin for the fiscal year that ended in Dec. 2013 is calculated as

Net Margin=Net Income (A: Dec. 2013 )/Revenue (A: Dec. 2013 )
=733.993/5899.872
=12.44 %

Harley-Davidson Inc's Net Margin for the quarter that ended in Mar. 2014 is calculated as

Net Margin=Net Income (Q: Mar. 2014 )/Revenue (Q: Mar. 2014 )
=265.917/1726.048
=15.41 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.


Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company’s profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Related Terms

Net Income, Revenue, Cost of Goods Sold, Selling, General, & Admin. Expense, Research & Development, Depreciation, Depletion and Amortization, Interest Expense, Non-Recurring Items, Tax Expense


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harley-Davidson Inc Annual Data

Dec04Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13
netmargin 17.7417.9617.9816.3111.70-1.293.5112.8512.6212.44

Harley-Davidson Inc Quarterly Data

Mar12Jun12Sep12Dec12Mar13Jun13Sep13Dec13Mar14Jun14
netmargin 13.5115.7612.306.9915.8515.1412.116.3315.4117.70
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