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GuruFocus has detected 5 Warning Signs with Harley-Davidson Inc $HOG.
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Harley-Davidson Inc (NYSE:HOG)
Net Margin %
4.25% (As of Dec. 2016)

Net margin is calculated as net income divided by its revenue. Harley-Davidson Inc's net income for the three months ended in Dec. 2016 was $47 Mil. Harley-Davidson Inc's revenue for the three months ended in Dec. 2016 was $1,111 Mil. Therefore, Harley-Davidson Inc's net margin for the quarter that ended in Dec. 2016 was 4.25%.

HOG' s Net Margin % Range Over the Past 10 Years
Min: -1.15   Max: 16.31
Current: 11.54

-1.15
16.31
HOG's Net Margin % is ranked higher than
88% of the 1142 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 3.69 vs. HOG: 11.54 )

Definition

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Harley-Davidson Inc's Net Margin for the fiscal year that ended in Dec. 2016 is calculated as

Net Margin=Net Income (A: Dec. 2016 )/Revenue (A: Dec. 2016 )
=692.164/5996.458
=11.54 %

Harley-Davidson Inc's Net Margin for the quarter that ended in Dec. 2016 is calculated as

Net Margin=Net Income (Q: Dec. 2016 )/Revenue (Q: Dec. 2016 )
=47.179/1110.6
=4.25 %

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.


Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company’s profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Related Terms

Net Income, Revenue, Cost of Goods Sold, Selling, General, & Admin. Expense, Research & Development, Depreciation, Depletion and Amortization, Interest Expense, Non-Recurring Items, Tax Expense


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Harley-Davidson Inc Annual Data

Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15Dec16
netmargin 16.3110.99-1.153.0211.2811.1812.4413.5612.5511.54

Harley-Davidson Inc Quarterly Data

Sep14Dec14Mar15Jun15Sep15Dec15Mar16Jun16Sep16Dec16
netmargin 11.536.2116.1316.4310.653.5714.3115.078.954.25
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