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Net margin is calculated as net income divided by its revenue. Lamar Advertising Co's net income for the three months ended in Mar. 2016 was $51 Mil. Lamar Advertising Co's revenue for the three months ended in Mar. 2016 was $339 Mil. Therefore, Lamar Advertising Co's net margin for the quarter that ended in Mar. 2016 was 15.16%.
Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.
Lamar Advertising Co's Net Margin for the fiscal year that ended in Dec. 2015 is calculated as
Lamar Advertising Co's Net Margin for the quarter that ended in Mar. 2016 is calculated as
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a companys profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Lamar Advertising Co Annual Data
Lamar Advertising Co Quarterly Data