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Net margin is calculated as net income divided by its revenue. Sonic Corporation's net income for the three months ended in Feb. 2014 was $4.1 Mil. Sonic Corporation's revenue for the three months ended in Feb. 2014 was $109.7 Mil. Therefore, Sonic Corporation's net margin for the quarter that ended in Feb. 2014 was 3.74%.
Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.
Sonic Corporation's Net Margin for the fiscal year that ended in Aug. 2013 is calculated as
Sonic Corporation's Net Margin for the quarter that ended in Feb. 2014 is calculated as
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a companys profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Sonic Corporation Annual Data
Sonic Corporation Quarterly Data