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Rocky Brands (Rocky Brands) Operating Margin % : 11.70% (As of Dec. 2023)


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What is Rocky Brands Operating Margin %?

Operating Margin % is calculated as Operating Income divided by its Revenue. Rocky Brands's Operating Income for the three months ended in Dec. 2023 was $14.7 Mil. Rocky Brands's Revenue for the three months ended in Dec. 2023 was $126.0 Mil. Therefore, Rocky Brands's Operating Margin % for the quarter that ended in Dec. 2023 was 11.70%.

Warning Sign:

Rocky Brands Inc operating margin has been in a 5-year decline. The average rate of decline per year is -1.1%.

The historical rank and industry rank for Rocky Brands's Operating Margin % or its related term are showing as below:

RCKY' s Operating Margin % Range Over the Past 10 Years
Min: 0.42   Med: 7.08   Max: 9.8
Current: 7.66


RCKY's Operating Margin % is ranked better than
68.45% of 1046 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 3.785 vs RCKY: 7.66

Rocky Brands's 5-Year Average Operating Margin % Growth Rate was -1.10% per year.

Rocky Brands's Operating Income for the three months ended in Dec. 2023 was $14.7 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Dec. 2023 was $35.4 Mil.


Rocky Brands Operating Margin % Historical Data

The historical data trend for Rocky Brands's Operating Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rocky Brands Operating Margin % Chart

Rocky Brands Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Operating Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8.17 9.80 7.00 7.16 7.66

Rocky Brands Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Operating Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 9.80 3.76 2.21 11.37 11.70

Competitive Comparison of Rocky Brands's Operating Margin %

For the Footwear & Accessories subindustry, Rocky Brands's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Brands's Operating Margin % Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Operating Margin % distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Operating Margin % falls into.



Rocky Brands Operating Margin % Calculation

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Rocky Brands's Operating Margin % for the fiscal year that ended in Dec. 2023 is calculated as

Operating Margin %=Operating Income (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=35.372 / 461.833
=7.66 %

Rocky Brands's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as

Operating Margin %=Operating Income (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=14.736 / 125.952
=11.70 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rocky Brands  (NAS:RCKY) Operating Margin % Explanation

Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.


Be Aware

Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia’s Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.


Rocky Brands Operating Margin % Related Terms

Thank you for viewing the detailed overview of Rocky Brands's Operating Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Rocky Brands (Rocky Brands) Business Description

Traded in Other Exchanges
Address
39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc acts as a designer, manufacturer, and marketer of premium-quality footwear and apparel. The company's family of brands includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin footwear. The company operates its business through three business segments: Wholesale, Retail and Contract. It generates majority of the revenue from Wholesale segment.
Executives
Mike Brooks director, officer: Chairman, President and CEO 39 E CANAL ST, NELSONVILLE OH 45764
Curtis A Loveland director, officer: Secretary PORTER WRIGHT MORRIS & ARTHUR, 41 SOUTH HIGH STREET, COLUMBUS OH 43215
Moore Robert Burton Jr. director 39 E. CANAL ST., NELSONVILLE OH 45764
Haning G Courtney director 110 N. MAIN ST., NEW LEXINGTON OH 43764
Michael L Finn director 2555 INTERNATIONAL STREET, COLUMBUS OH 43221
Dwight Eric Smith director 518 EAST BROAD STREET, COLUMBUS OH 43215
Sarah E O'connor officer: SVP, CFO and Treasurer 39 EAST CANAL STREET, NELSONVILLE OH 45764
Jason Brooks officer: President-US Wholesale Sales 39 E. CANAL ST., NELSONVILLE OH 45764
Thomas D. Robertson officer: Chief Financial Officer 39 E. CANAL ST., NELSONVILLE OH 45764
James L Stewart director 39 EAST CANAL ST, NELSONVILLE OH 45764
Robyn R. Hahn director 39 E. CANAL ST., NELSONVILLE OH 45764
William L Jordan director 810 DSW DRIVE, COLUMBUS OH 43219
Byron Wortham officer: Pres CoreBrndSalesMktg&ProdDev 39 E. CANAL ST., NELSONVILLE OH 45764
Tracie A. Winbigler director 39 E. CANAL ST., NELSONVILLE OH 45764
Richard Simms officer: President-Retail Sales 39 E. CANAL ST., NELSONVILLE OH 45764

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