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Harte-Hanks (Harte-Hanks) Profitability Rank

: 4 (As of Dec. 2023)
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Harte-Hanks has the Profitability Rank of 4.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

Harte-Hanks's Operating Margin % for the quarter that ended in Dec. 2023 was 6.89%. As of today, Harte-Hanks's Piotroski F-Score is 3.


Competitive Comparison

For the Conglomerates subindustry, Harte-Hanks's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harte-Hanks Profitability Rank Distribution

For the Conglomerates industry and Industrials sector, Harte-Hanks's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Harte-Hanks's Profitability Rank falls into.



Harte-Hanks Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Harte-Hanks has the Profitability Rank of 4.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Harte-Hanks's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as:

Operating Margin %=Operating Income (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=3.409 / 49.491
=6.89 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

Warning Sign:

Piotroski F-Score of 3 is low, which usually implies poor business operation.

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Harte-Hanks has an F-score of 3. It is a bad or low score, which usually implies poor business operation.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

4. Consistency of the profitability

5. Predictability Rank


Harte-Hanks Profitability Rank Related Terms

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Harte-Hanks (Harte-Hanks) Business Description

Traded in Other Exchanges
Address
1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The Company operates three business segments: Marketing Services; Customer Care; and Fulfillment & Logistics Services. The company has its geographic presence in United States and Other countries. Majority of the revenue is earned from United States.
Executives
Bradley Louis Radoff director 2727 KIRBY DRIVE, UNIT 29L, HOUSTON TX 77098
Kirk A Davis director, officer: Chief Executive Officer C/O NEWM, 1345 AVENUE OF THE AMERICAS, NEW YORK NY 10105
Griffin John H Jr director
Brian Linscott officer: Chief Operating Officer 864 N BEVERLY LANE, ARLINGTON HEIGHTS IL 60004
Laurilee Kearnes officer: Chief Financial Officer 9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216
Robert T. Wyman officer: General Counsel 2 EAST MAIN STREET, GEORGETOWN MA 01833
David L Copeland director PO BOX 2791, ABILENE TX 79604
Andrew B Benett officer: Chief Executive Officer 1850 N CENTRAL AVENUE, SUITE 1900, PHOENIX AZ 85004-4565
Genevieve Claire Combes director 2000 POWELL STREET, SUITE 300, EMERYVILLE CA 94608
Tobia Alfred Victor Jr. director 767 3RD AVENUE, SUITE 602, NEW YORK NY 10017
Maureen Oconnell director
Evan Behrens director C/O SEACOR HOLDINGS INC., 2200 ELLER DRIVE, P.O. BOX 13038, FORT LAUDERDALE FL 33316
Priore Mark Del officer: Chief Financial Officer C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Martin F Reidy director DIGITAS INC., 800 BOYLSTON STREET, BOSTON MA 02199
Timothy E. Breen director 9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216