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Bread Financial Holdings (Bread Financial Holdings) WACC %

:11.99% (As of Today)
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As of today (2024-04-23), Bread Financial Holdings's weighted average cost of capital is 11.99%%. Bread Financial Holdings's ROIC % is 0.00% (calculated using TTM income statement data). Bread Financial Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.

For a comprehensive WACC calculation, please access the WACC Calculator.


Bread Financial Holdings WACC % Historical Data

The historical data trend for Bread Financial Holdings's WACC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Bread Financial Holdings Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
WACC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.77 4.86 7.59 7.50 12.04

Bread Financial Holdings Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
WACC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.50 8.13 9.35 11.70 12.04

Competitive Comparison

For the Credit Services subindustry, Bread Financial Holdings's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings WACC % Distribution

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's WACC % distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's WACC % falls into.



Bread Financial Holdings WACC % Calculation

The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.

WACC=E/(E + D)*Cost of Equity+D/(E + D)*Cost of Debt*(1 - Tax Rate)

1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Bread Financial Holdings's market capitalization (E) is $1763.333 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Dec. 2023, Bread Financial Holdings's latest one-year quarterly average Book Value of Debt (D) is $5475.6 Mil.
a) weight of equity = E / (E + D) = 1763.333 / (1763.333 + 5475.6) = 0.2436
b) weight of debt = D / (E + D) = 5475.6 / (1763.333 + 5475.6) = 0.7564

2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.582%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Bread Financial Holdings's beta is 1.11.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.582% + 1.11 * 6% = 11.242%

3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Dec. 2023, Bread Financial Holdings's interest expense (positive number) was $880 Mil. Its total Book Value of Debt (D) is $5475.6 Mil.
Cost of Debt = 880 / 5475.6 = 16.0713%.

4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 231 / 967 = 23.89%.

Bread Financial Holdings's Weighted Average Cost Of Capital (WACC) for Today is calculated as:

WACC=E / (E + D)*Cost of Equity+D / (E + D)*Cost of Debt*(1 - Tax Rate)
=0.2436*11.242%+0.7564*16.0713%*(1 - 23.89%)
=11.99%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Bread Financial Holdings  (NYSE:BFH) WACC % Explanation

Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Bread Financial Holdings's weighted average cost of capital is 11.99%%. Bread Financial Holdings's ROIC % is 0.00% (calculated using TTM income statement data). Bread Financial Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.


Be Aware

1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.

2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.

3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.

4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.


Related Terms

Bread Financial Holdings (Bread Financial Holdings) Business Description

Traded in Other Exchanges
Address
3075 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains minority interest in its recently spun-off LoyaltyOne division, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Executives
Turtle Creek Asset Management Inc. 10 percent owner SCOTIA PLAZA, 40 KING STREET WEST, SUITE 5100, TORONTO A6 M5H 3Y2
Roger H Ballou director C/O CDI CORP, 1717 ARCH ST 35TH FL, PHILADELPHIA PA 19103
Clair Joyce St director 50 S LA SALLE ST, CHICAGO IL 60603
Valerie E Greer officer: EVP, Chief Comm'l Off'r, Card 7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Perry S Beberman officer: EVP, Chief Financial Officer 7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Ralph J Andretta director, officer: President and CEO 7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Timothy J Theriault director 50 LA SALLE STREET, CHICAGO IL 60675
John C Gerspach director C/O CORPORATE LAW DEP'T, CITIGOUP INC., 388 GREENWICH STREET, 17TH FLOOR, NEW YORK NY 10013
Jonathan Bryan Campbell officer: SVP, Chief Acctg. Officer 7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Laurie Anne Tucker director 65 MARYS CREEK COVE NORTH, EADS TN 38028
Rajesh Natarajan director 7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Sharen J Turney director THREE LIMITED PARKWAY, COLUMBUS OH 43230
Karin Kimbrough director C/O FANNIE MAE, 1100 15TH STREET NW, WASHINGTON DC 20005
Charles L Horn officer: EVP & Senior Advisor BUILDERS FIRSTSOURCE INC., 2001 BRYAN STREET, SUITE 1600, DALLAS TX 75201
Laura Santillan officer: SVP, Chief Acctg. Officer 17655 WATERVIEW PARKWAY, DALLAS TX 75252