EQUITY INVESTMENT CORP/GA

Equity Investment Corp. is an investment management firm based out of Atlanta Georgia. The company was established in 1986 by James Freeman Barksdale, who remains with the company today acting as its President and CIO. Equity Investment is privately owned with the controlling majority ownership held by James F. Barksdale and the remaining ownership in the company split amongst key executives such as Barbara Trivedi and Joyce Michels. The company conducts its research internally and utilizes external research to supplement its in house operations. Equity Investment invests in the public equity markets in the U.S., allocating its assets in the value stocks of small to large cap companies and benchmarking its products The company emphasizes a strong price value discipline, value trap avoidance, accounting and earnings quality due diligence, and well diversified portfolios. Equity Investment invests most heavily in the financial sector, which alone makes up almost a third of its total asset allocations, and also invests in the services, consumer noncyclical, health care, technology, and energy sectors, among others to a lesser degree, in order of decreasing allocation. The firm has a bullish sentiment and has a relatively low turnover rate of 2.5%. Equity Investment currently holds over $3.8 billion in total assets under management spread across over 8,000 accounts, all of which are discretionary accounts. Both its total number of accounts and total assets under management have been increasing in recent years with its total managed assets increasing significantly from approximately half a billion back in 2010 to well over 7 times that amount today. Equity Investment mainly caters to individuals and high net worth individuals, each of which make up over a quarter of its client base, and also caters to a variety of other clientele. The company currently offers its All Cap, Large Cap, and Mid Cap strategies and its EIC Value mutual fund.