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  • Applied_Image commented on John Kinsellagh's article 04-15 19:46
    Are Traditional Valuations of Facebook Reasonable?
    Facebook Inc. (FB) CEO Mark Zuckerberg faced hostile questions from lawmakers yesterday during his appearance before a joint session of the Senate...
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    Applied_Image 04-15 20:46
    • Interesting article that gave me pause for thought..

      However, as both an investor who bought the dip (albeit tentatively), and someone who uses Facebook to advertise, the information advertisers use to target customers is very available – it's age, gender and location, and things people have publicly clicked Like on .. The value is really in the reach.

      I'm not aware of this more detailed, convolutional data playing a role in paid advertising campaigns. The data in question was obtained from a survey, and as far as I'm aware, this is something entirely separate from Facebook's advertising infrastructure. I wouldn't envisage an impact on functionality if they stopped parsing message data and using predictive algorithms.
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