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Insider Charts

Insider Transactions

Insider Position Date Buy/Sell Shares Shares Owned Following This (Direct & Indirect) Trade Price ($) Cost ($1000) Price Change
Since Trade (%)
Share Ownership Details
MURPHY STEVENPresident of Franchising2017-05-02Sell12,00093,652$129.391552.68-3.94,000 (Direct)
88,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
HEFFES BRETT DCEO
(Click for the stocks that their CEOs have bought)
2017-04-28Sell6,850118,700$130.02890.64-4.36117,400 (Direct)
1,300 (By Son)
Zola Steven CPresident, Winmark Capital2017-04-26Sell3,00057,791$130.17390.51-4.475,189 (Direct)
52,102 (by Zola Living Trust)
500 (Child 1)
Zola Steven CPresident, Winmark Capital2017-04-21Sell2,00055,595$125.5251-0.924,503 (Direct)
50,592 (by Zola Living Trust)
500 (Child 1)
OLSON RONALD G10% Owner2017-04-21Sell5,000533,359$125.15625.75-0.64531,859 (Direct)
1,500 (By Wife)
MURPHY STEVENPresident of Franchising2017-04-20Sell3,00089,652$124.01372.030.271,000 (Direct)
87,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
Zola Steven CPresident, Winmark Capital2017-04-19Sell3,00053,847$125375-0.526,003 (Direct)
47,344 (by Zola Living Trust)
500 (Child 1)
OLSON RONALD G10% Owner2017-04-06Sell6,914538,359$116.02802.167.18536,859 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2017-04-03Sell17,000404,965$113.51929.59.56100 (Direct)
404,865 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2017-03-03Sell3,086545,273$113.58350.519.48543,773 (Direct)
1,500 (By Wife)
MURPHY STEVENPresident of Franchising2017-03-01Sell3,00088,652$113.77341.319.31,000 (Direct)
86,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
Nine Ten Capital Management LL10% Owner2017-02-07Sell2,705421,965$115.02311.138.11100 (Direct)
421,865 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-02-03Sell1,337424,670$114.87153.588.25100 (Direct)
424,570 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-30Sell100426,007$115.0511.518.08100 (Direct)
425,907 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-26Sell1,630426,107$117.02190.746.26100 (Direct)
426,007 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-25Sell4,163427,737$116.19483.77.02100 (Direct)
427,637 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-23Sell1,842431,900$115211.838.13100 (Direct)
431,800 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2017-01-19Sell3,942548,359$115.41454.957.75546,859 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2017-01-13Sell1,577433,742$120.16189.493.49100 (Direct)
433,642 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-03Sell2,909435,319$125.09363.89-0.59100 (Direct)
435,219 (by Nine Ten Partners LP)
MACKENZIE KIRK ADirector2016-12-28Sell5,00080,168$125.7628.5-1.07
80,168 (Kirk A MacKenzie Revocable Trust)
Nine Ten Capital Management LL10% Owner2016-12-12Sell4,171438,228$125.52523.54-0.93100 (Direct)
438,128 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2016-12-09Sell1,058552,301$125.34132.61-0.79550,801 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2016-11-22Sell5,000442,399$1155758.13100 (Direct)
442,299 (by Nine Ten Partners LP)
MURPHY STEVENPresident of Franchising2016-11-14Sell9,40087,652$105.87995.1817.4686,952 (Direct)
350 (By Son 1)
350 (By Son 2)
Nine Ten Capital Management LL10% Owner2016-11-10Sell4,900447,399$105.07514.8418.35100 (Direct)
447,299 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2016-11-08Sell734452,299$104.1676.4519.38100 (Direct)
452,199 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2016-11-04Sell4,976453,033$104.36519.319.15100 (Direct)
452,933 (by Nine Ten Partners LP)
Goff Leah AVP of Human Resources2016-11-03Sell3,1207,530$104.22325.1719.317,530 (Direct)
HEFFES BRETT DCEO2016-11-03Sell8,738116,600$105.88925.1817.44115,300 (Direct)
1,300 (By Son)
Nine Ten Capital Management LL10% Owner2016-11-01Sell1,200458,009$106.21127.4517.08100 (Direct)
457,909 (by Nine Ten Partners LP)
HEFFES BRETT DCEO2016-10-20Sell6,912113,500$105.76731.0117.58112,200 (Direct)
1,300 (By Son)
Nine Ten Capital Management LL10% Owner2016-09-16Sell274459,209$108.0229.615.12100 (Direct)
459,109 (by Nine Ten Partners LP)
Nine Ten Partners LP10% Owner2016-09-07Sell2,900459,483$108.16313.6614.97100 (Direct)
459,383 (by Nine Ten Partners LP)
Zola Steven CPresident, Winmark Capital2016-08-10Sell1,04752,491$100.3105.0123.982,003 (Direct)
48,988 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2016-08-05Sell30453,538$98.9930.0925.623,050 (Direct)
48,988 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2016-08-02Sell6,64999,067$99.97664.724.399,979 (Direct)
45,225 (By Zola Living Trust)
42,363 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
OLSON RONALD G10% Owner2016-08-01Sell7,000553,359$99.88699.1624.5551,859 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-06-20Sell11560,359$100.71.1123.49558,859 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-04-27Sell810560,370$100.4381.3523.82558,870 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-04-22Sell2,672561,180$100.49268.5123.74559,680 (Direct)
1,500 (By Wife)
REYELTS PAUL CDirector2015-06-16Sell3,05330,697$103.35315.5320.327,400 (Direct)
23,297 (The Britton, LLC)
OLSON RONALD G10% Owner2015-06-03Sell10,040563,852$92.97933.4233.75562,352 (Direct)
1,500 (By Wife)
WILSON MARK LDirector2015-06-02Sell3,00033,000$92.37277.1134.6233,000 (Direct)
WILSON MARK LDirector2015-05-27Sell3,00036,000$91.2273.636.3536,000 (Direct)
OLSON RONALD G10% Owner2015-05-20Sell2,500573,892$93.39233.4833.15572,392 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2015-05-18Sell1,465576,392$91.06133.436.56574,892 (Direct)
1,500 (By Wife)
MORGAN JOHN LChairman & CEO, 10% Owner2015-05-14Sell788,224907,186$84.7266778.3446.78878,154 (Direct)
29,032 (By Spouse)
MACKENZIE KIRK ADirector2015-05-14Sell81,83291,168$84.726932.8146.78
91,168 (Kirk A MacKenzie Revocable Trust)
MORGAN JOHN LChairman & CEO, 10% Owner2015-05-14Sell788,224907,186$84.7266778.3446.78878,154 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-06-16Buy2,0001,710,910$65.8131.688.981,681,878 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-06-10Buy4,5001,708,910$66.33298.4987.471,679,878 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-04-21Buy1,5001,704,410$77.46116.1960.531,675,378 (Direct)
29,032 (By Spouse)
Goff Leah AVP of Human Resources2014-03-17Sell2,9005,650$77.52224.8160.415,650 (Direct)
Phillips Dean BDirector2014-01-23Sell5,7330$84.59484.9547Link
Phillips Dean BDirector2014-01-17Sell10,2675,733$83.99862.3348.055,733 (Direct)
OLSON RONALD G10% Owner2013-12-20Sell4,000577,857$83.57334.2848.8577,857 (Direct)
GRASSLE JENELE CDirector2013-12-10Sell2,0006,500$82.4164.850.916,500 (Direct)
Phillips Dean BDirector2013-11-21Sell1,09916,000$82.1790.351.3316,000 (Direct)
Phillips Dean BDirector2013-10-29Sell1,63617,099$74.06121.1667.917,099 (Direct)
Phillips Dean BDirector2013-10-25Sell1,26518,735$74.0193.6268.0218,735 (Direct)
Phillips Dean BDirector2013-10-18Sell2,00220,000$74.14148.4367.7220,000 (Direct)
Phillips Dean BDirector2013-10-02Sell99822,002$7473.8568.0422,002 (Direct)
MORGAN JOHN LChairman & CEO, 10% Owner2013-07-29Buy2,0001,717,410$68.55137.181.41,688,378 (Direct)
29,032 (By Spouse)
MURPHY STEVENPresident of Franchising2013-07-25Sell50,00081,320$70.5352576.3880,620 (Direct)
350 (By Son 1)
350 (By Son 2)
HEFFES BRETT DPresident2013-07-19Sell13,650110,500$73.71006.0168.72109,200 (Direct)
1,300 (By Son)
MORGAN JOHN LChairman & CEO, 10% Owner2013-06-04Buy1,1001,715,410$6066107.251,686,378 (Direct)
29,032 (By Spouse)
Zola Steven CPresident, Winmark Capital2013-06-03Sell2,84243,430$60.56172.11105.334,503 (Direct)
37,427 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2013-05-31Sell3,95344,310$60.52239.24105.472,003 (Direct)
40,807 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
MORGAN JOHN LChairman & CEO, 10% Owner2013-05-16Buy2,0001,714,310$60.89121.78104.221,685,278 (Direct)
29,032 (By Spouse)
HEFFES BRETT DPresident2013-05-13Sell24,838101,057$61.491527.29102.2399,757 (Direct)
1,300 (By Son)
MORGAN JOHN LChairman & CEO, 10% Owner2013-04-22Buy4,1001,712,310$59.7244.77108.291,683,278 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-12-13Buy1,0001,708,210$55.7255.72123.171,679,178 (Direct)
29,032 (By Spouse)
GRASSLE JENELE CDirector2012-12-12Sell2,5006,500$56.3140.75120.876,500 (Direct)
MORGAN JOHN LChairman & CEO, 10% Owner2012-10-10Buy2,0001,707,210$50100148.71,678,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-08-29Buy2,0001,705,210$50.92101.84144.211,676,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-07-20Buy3,5001,703,210$51.99181.97139.181,674,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-07-19Buy1,0001,699,710$54.5254.52128.081,670,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-18Buy10,0001,698,710$52.43524.3137.171,669,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-11Buy4,0001,688,710$53212134.621,659,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-09Buy6,0001,684,710$54.85329.1126.711,655,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-03-01Buy5,0001,693,833$57285118.161,664,801 (Direct)
29,032 (By Spouse)
Hovey Merry BethVP of Marketing2012-01-31Sell9003,199$68.9462.0580.373,199 (Direct)
Goff Leah AVP of Human Resources2012-01-25Sell4,4003,050$64.23282.6193.63,050 (Direct)
HEFFES BRETT DPresident2012-01-23Sell19,60081,738$63.161237.9496.8880,438 (Direct)
1,300 (By Son)
OLSON RONALD G10% Owner2012-01-13Sell500683,657$57.6928.85115.55682,157 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2012-01-11Buy2,8021,688,833$57.08159.94117.851,659,801 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2012-01-10Sell878684,157$57.2250.24117.32682,657 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-12-16Buy1,0001,686,031$55.7655.76123.011,656,999 (Direct)
29,032 (By Spouse)
GRASSLE JENELE CDirector2011-11-08Sell2,0007,000$50.13100.26148.067,000 (Direct)
OLSON RONALD G10% Owner2011-10-31Sell4,000685,035$50200148.7683,535 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-10-17Buy1,3841,685,031$46.9765.01164.741,655,999 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2011-08-05Sell2,000689,035$4590176.33687,535 (Direct)
1,500 (By wife)
HEFFES BRETT DPresident2011-07-15Sell2,30055,120$44.88103.22177.0753,820 (Direct)
1,300 (By Son)
OLSON RONALD G10% Owner2011-06-28Sell2,000691,035$40.581207.04689,535 (Direct)
1,500 (By wife)
OLSON RONALD G10% Owner2011-06-28Sell2,000691,035$40.581207.04689,535 (Direct)
1,500 (By wife)
OLSON RONALD G10% Owner2011-06-14Sell4,000693,035$37.25149233.83691,535 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-06-06Buy2,8551,683,647$35.52101.41250.081,654,615 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-18Buy1,0001,680,792$38.7538.75220.91,651,760 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-10Buy3,1011,679,792$39.56122.68214.331,650,760 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-05Buy3,0001,676,691$40.34121.02208.251,647,659 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2011-03-23Sell12,0000$38.95467.4219.26Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-22Buy5,0000$38.8194220.49Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-18Buy3,0000$38114227.24Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-08Buy2,0000$36.9173.82236.9Link
OLSON RONALD G10% Owner2011-01-26Sell8,000709,035$33.68269.44269.21707,535 (Direct)
1,500 (By wife)
Zola Steven CPresident, Winmark Capital2011-01-24Buy2,00014,141$33.6467.28269.652,000 (Direct)
10,641 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
MORGAN JOHN LChairman & CEO, 10% Owner2011-01-18Buy3,6001,663,691$33.11119.2275.57Link
OLSON RONALD G10% Owner2011-01-12Sell2,372717,035$33.4679.37271.64Link
MURPHY STEVENPresident of Franchising2011-01-06Buy60027,802$33.520.1271.19Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-12-30Buy5,0001,660,091$32.43162.15283.44Link
HEFFES BRETT DPres/Finance & Administration2010-12-22Buy30049,358$32.59.75282.62Link
GRASSLE JENELE CDirector2010-12-08Sell2,0007,000$3366276.82Link
Hovey Merry BethVP of Marketing2010-11-23Sell1,400500$33.546.9271.19Link
OLSON RONALD G10% Owner2010-11-17Sell6,108719,407$33201.56276.82Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-10-14Buy6,0001,655,091$34.59207.54259.5Link
Zola Steven CPresident, Winmark Capital2010-08-26Buy1,00012,141$30.1630.16312.3Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-08-17Buy2,0001,649,091$31.1662.32299.07Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-08-11Buy4,1001,647,091$30.31124.27310.26Link
GRASSLE JENELE CDirector2010-06-18Sell2,0007,000$33.7567.5268.44Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-06-10Buy6,0001,642,991$32.4194.4283.8Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-06-03Buy5,0001,636,991$31.49157.45294.89Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-26Buy4,9901,631,991$30149.7314.5Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-25Buy4,9901,631,991$30149.7314.5Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-06Buy2,0001,627,001$28.0656.12343.16Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-19Buy3,4241,625,001$2689.02378.27Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-15Buy7,0001,621,577$25.04175.28396.61Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-07Buy3,7001,614,577$22.7384.1447.07Link
OLSON RONALD G10% Owner2010-04-01Sell25,000724,015$22.5562.5452.67Link
OLSON RONALD G10% Owner2010-03-24Sell5,000749,015$22.05110.25463.95Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-10Buy1,0001,581,845$21.4421.44479.99Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-04Buy4,5011,580,845$20.5692.54504.82Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-03Buy2,5001,576,344$20.2550.63514.07Link
MACKENZIE KIRK ADirector2010-03-01Buy3,00073,000$20.3461.02511.36Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-17Buy2,00029,032$20.340.6512.56Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-12Buy7,0421,573,844$20.7145.77500.72Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-03Buy2,00027,032$22.2544.5458.88Link
OLSON RONALD G10% Owner2010-01-20Sell7,500754,015$22.33167.48456.87Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-01-12Buy4,0001,566,802$22.2989.16457.87Link
OLSON RONALD G10% Owner2010-01-12Sell5,000761,515$22.3111.5457.62Link
OLSON RONALD G10% Owner2009-12-01Sell674766,515$22.2515458.88Link
OLSON RONALD G10% Owner2009-11-12Sell6,347767,189$22.25141.22458.88Link
OLSON RONALD G10% Owner2009-11-09Sell1,300773,536$21.9928.59465.48Link
OLSON RONALD G10% Owner2009-10-14Sell6,000774,836$21.4128.4481.07Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-10-07Buy13,1311,560,802$20.9274.44494.98Link
OLSON RONALD G10% Owner2009-09-03Sell8,500780,836$20.82176.97497.26Link
Phillips Dean BDirector2009-08-27Buy1,0007,000$21.121.1489.34Link
Phillips Dean BDirector2009-08-26Buy4,0006,000$20.782.8500.72Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-21Buy3,0031,547,671$19.9559.91523.31Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-11Buy5,8001,544,668$18.81109.1561.08Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-06Buy2,4071,538,868$18.3844.24576.55Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-27Buy6,9001,536,461$17.99124.13591.22Link
OLSON RONALD G10% Owner2009-07-27Sell5,000789,336$18.0590.25588.92Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-22Buy20,0001,529,561$17.99359.8591.22
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-02Buy2,0001,509,561$18.5537.1570.35
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-26Buy10,0001,507,561$16.8168640.18
Zola Steven CPresident, Winmark Capital2009-06-23Buy456500$15.57.07702.26
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-17Buy4,0001,497,561$16.566653.64
OLSON RONALD G10% Owner2009-06-17Sell3,000794,336$16.4949.47654.09
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-17Buy10,0001,507,561$16.8168640.18
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-11Buy2,0001,493,561$16.2532.5665.23
WILSON MARK LDirector2009-06-03Buy1,50029,000$14.6121.92751.13
WILSON MARK LDirector2009-06-03Buy1,50030,000$14.6121.92751.13
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-01Buy1,0001,491,561$1313856.54
Zola Steven CPresident, Winmark Capital2009-05-29Buy4444$12.380.54904.44
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-27Buy2,0031,490,561$12.6225.28885.34
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-18Buy2,0001,488,558$12.625.2886.9
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-08Buy10,2101,486,558$13.05133.24852.87
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-08Buy10,0001,486,348$13.05130.5852.87
OLSON RONALD G10% Owner2009-05-07Sell10,000797,336$12.81128.1870.73
OLSON RONALD G10% Owner2009-04-17Sell3,531807,336$13.146.26849.24
MORGAN JOHN LChairman & CEO, 10% Owner2009-04-16Buy2,5001,476,348$11.9129.78944.08
OLSON RONALD G10% Owner2009-03-16Sell20,000810,867$91801281.67
OLSON RONALD G10% Owner2009-02-12Sell2,400830,867$10.0324.071139.78
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-12Buy1,8001,452,348$9.917.821156.06
OLSON RONALD G10% Owner2009-02-06Sell5,000833,267$9.9349.651152.27
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-03Buy3,0001,448,558$10.5931.771074.22
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-03Buy1,9901,450,548$9.919.71156.06
OLSON RONALD G10% Owner2009-01-08Sell10,000838,267$12120936.25
GRASSLE JENELE CDirector2008-12-09Buy5007,000$136.5856.54
OLSON RONALD G10% Owner2008-12-04Sell10,000848,267$12.2122919.26
MURPHY STEVENPresident of Franchising2008-10-22Buy1,00012,102$14.2514.25772.63
Hovey Merry BethVP of Marketing2008-10-20Buy500500$14.237.12773.86
Ishaug Anthony DCFO2008-10-17Buy1,0001,000$14.1814.18776.94
HEFFES BRETT DPres/Finance & Administration2008-10-17Buy1,50024,528$14.2521.38772.63
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-15Buy14,0001,445,558$14.25199.5772.63
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-10Buy21,0001,431,558$15.93334.53680.6
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-06Buy9091,410,558$1715.45631.47
OLSON RONALD G10% Owner2008-09-19Sell4,997858,267$18.592.44572.16
MACKENZIE KIRK ADirector2008-09-19Buy17172,000$170.29631.47
OLSON RONALD G10% Owner2008-09-04Sell5,477863,264$18.4100.78575.82
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy9091,410,558$1715.45631.47
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy21,0001,431,558$15.93334.53680.6
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy1,3251,409,649$16.3121.61662.42
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-18Buy1,0001,408,324$16.4416.44656.39
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-17Buy1,1001,407,324$14.916.39734.56
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-17Buy6001,406,224$14.98.94734.56
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-11Buy2,00025,032$15.531702.26
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-10Buy1,9601,405,624$15.530.38702.26
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-02Buy15,4151,403,664$18.6286.72568.55
OLSON RONALD G10% Owner2008-06-16Sell6,697868,741$17.97120.35591.99
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-05-14Buy1,9941,388,249$1835.89590.83
OLSON RONALD G10% Owner2008-04-21Sell5,000875,438$1785631.47
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-04-08Buy3,0001,386,255$1751631.47
OLSON RONALD G10% Owner2008-04-03Sell700880,438$1812.6590.83
OLSON RONALD G10% Owner2008-03-31Sell7,800881,138$18140.4590.83
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-20Buy5001,383,255$17.668.83604.13
OLSON RONALD G10% Owner2008-03-14Sell4,476888,938$18.582.81572.16
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-06Buy1,0001,382,755$1818590.83
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-05Buy1,0001,381,755$18.618.6568.55
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-03Buy5001,380,755$18.669.33566.4
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-02-26Buy2,0001,380,255$1938554.47
OLSON RONALD G10% Owner2008-01-28Sell10,000893,414$20.6206503.64
OLSON RONALD G10% Owner2008-01-18Sell898903,414$21.519.31478.37
OLSON RONALD G10% Owner2008-01-16Sell544904,312$21.511.7478.37
MURPHY STEVENPresident, Franchise Operation2007-12-28Buy10050$21.412.14480.8
FLECK SHELDON10% Owner2007-11-27Sell108,720302,578$222391.84465.23
MORGAN JOHN LChairman & CEO2007-10-05Buy2,0001,375,755$2040521.75
MORGAN JOHN LChairman & CEO2007-09-11Buy3,0001,373,755$20.2560.75514.07
MORGAN JOHN LChairman & CEO2007-08-16Buy7401,370,755$17.6713.08603.74
MORGAN JOHN LChairman & CEO2007-06-13Buy9,0001,370,015$18162590.83
HEFFES BRETT DCFO & Treasurer2007-06-13Buy10,00016,828$17.98179.8591.6
MORGAN JOHN LChairman & CEO2007-06-08Buy1,0341,361,015$1818.61590.83
MORGAN JOHN LChairman & CEO2007-05-31Buy2,0001,359,981$18.537572.16
MURPHY STEVENPresident, Franchise Operation2007-05-15Buy4005,102$17.787.11599.38
MORGAN JOHN LChairman & CEO2007-05-15Buy4,9001,357,981$18.2589.43581.37
MURPHY STEVENPresident, Franchise Operation2007-05-11Buy254,702$17.50.44610.57
MORGAN JOHN LChairman & CEO2007-05-08Buy1,0001,353,081$18.118.1587.02
MORGAN JOHN LChairman & CEO2007-05-03Buy11,0001,352,081$18.79206.69561.79
MORGAN JOHN LChairman & CEO2007-05-01Buy4,3881,341,081$17.576.79610.57
MORGAN JOHN LChairman & CEO2007-04-27Buy5001,336,693$189590.83
MORGAN JOHN LChairman & CEO2007-04-25Buy1,5091,336,193$18.828.37561.44
MORGAN JOHN LChairman & CEO2007-03-30Buy5,0001,334,684$19.798.5531.22
GRASSLE JENELE CDirector2007-03-20Sell13,5006,500$18.21245.84582.87
MORGAN JOHN LChairman & CEO2007-03-20Buy8,4501,329,684$18152.1590.83
MORGAN JOHN LChairman & CEO2007-03-16Buy10,0001,321,234$18.29182.9579.88
MORGAN JOHN LChairman & CEO2007-03-14Buy11,7501,311,234$16.59194.93649.55
MORGAN JOHN LChairman & CEO2007-03-06Buy1,6991,299,484$1728.88631.47
MORGAN JOHN LChairman & CEO2007-03-02Buy1,0001,297,785$17.2517.25620.87
Zola Steven CPresident, Winmark Captial Cor2007-02-28Buy90610,547$1715.4631.47
MORGAN JOHN LChairman & CEO2007-02-28Buy1,03223,032$17.2317.78621.71
MORGAN JOHN LChairman & CEO2007-02-22Buy8961,296,785$17.1915.4623.39
MORGAN JOHN LChairman & CEO2007-02-21Buy1,1531,295,889$17.720.41602.54
DAHLBERG K JEFFREYDirector2007-02-12Sell50,000310,761$18900590.83
HOOLEY MARK TVice President2007-02-07Buy1,16033,404$18.421.34575.82
MORGAN JOHN LChairman & CEO2007-02-07Buy6,0001,294,736$18.4110.4575.82
MORGAN JOHN LChairman & CEO2007-01-19Buy26,4651,288,736$18.35485.63577.66
HOOLEY MARK TVice President2007-01-17Buy50032,244$18.579.29569.63
MORGAN JOHN LChairman & CEO2007-01-17Buy3,0001,262,271$18.5955.77568.91
REYELTS PAUL CDirector2006-12-27Sell6,00020,000$19.75118.5529.62
MORGAN JOHN LChairman & CEO2006-12-27Buy9,0001,259,271$19.75177.75529.62
MORGAN JOHN LChairman & CEO2006-12-08Buy1,2971,250,271$20.4426.51508.37
MORGAN JOHN LChairman & CEO2006-11-30Buy1,0001,248,974$21.9621.96466.26
GRASSLE JENELE CDirector2006-11-29Sell5,0007,500$19.7498.7529.94
MORGAN JOHN LChairman & CEO2006-11-17Buy1,0001,247,974$20.2920.29512.86
MORGAN JOHN LChairman & CEO2006-11-16Buy1,00022,000$2020521.75
MORGAN JOHN LChairman & CEO2006-11-09Buy1,00021,000$20.8620.86496.12
MORGAN JOHN LChairman & CEO2006-10-31Buy3,3001,246,974$20.1566.5517.12
MORGAN JOHN LChairman & CEO, 10% Owner2006-09-21Buy1,7051,263,674$22.438.19455.13Link
OLSON RONALD G10% Owner2006-09-13Sell2,9611,010,873$23.0168.13440.42Link
DAHLBERG K JEFFREY10% Owner2006-09-05Sell20,000611,076$23460440.65Link
HOOLEY MARK TVice President2006-09-05Buy2,00031,744$2346440.65Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-09-05Buy2,0001,261,969$2346440.65Link
DAHLBERG K JEFFREY10% Owner2006-08-01Sell2,100631,076$25.2553.03392.48Link
DAHLBERG K JEFFREY10% Owner2006-07-28Sell4,000633,176$25.25101392.48Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-07-27Buy5,0001,259,969$25.25126.25392.48Link
OLSON RONALD G10% Owner2006-07-25Sell9,2791,013,834$24.02222.88417.69Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-07-18Buy4,0001,254,969$25.25101392.48Link
DAHLBERG K JEFFREY10% Owner2006-06-06Sell44,000638,176$23.551036.2428.03Link
DAHLBERG K JEFFREY10% Owner2006-05-15Sell888682,176$27.0324360.04Link
DAHLBERG K JEFFREY10% Owner2006-04-26Sell5,000683,064$25125397.4Link
DAHLBERG K JEFFREY10% Owner2006-04-20Sell1,082688,064$23.2625.17434.61Link
DAHLBERG K JEFFREY10% Owner2006-04-18Sell5,000689,146$23.25116.25434.84Link
DAHLBERG K JEFFREY10% Owner2006-04-03Sell15,000694,146$23.15347.25437.15Link
OLSON RONALD G10% Owner2006-03-31Sell5,0001,023,113$23.15115.75437.15Link
DAHLBERG K JEFFREY10% Owner2006-03-27Sell7,500709,146$23.12173.4437.85Link
DAHLBERG K JEFFREY10% Owner2006-03-03Sell10,000716,646$22.95229.5441.83Link
HOOLEY MARK TVice President General Counsel2006-01-27Buy63921,739$2214.06465.23Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-12Buy1,0001,670,969$21.2521.25485.18Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-10Buy1781,669,969$21.253.78485.18Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-05Buy9001,669,791$20.518.45506.59Link
HOOLEY MARK TVice President General Counsel2005-12-29Buy60021,100$20.512.3506.59Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-29Buy3821,668,891$20.57.83506.59Link
HEFFES BRETT DCFO & Treasurer2005-12-08Buy1,0002,828$20.1520.15517.12Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-08Buy1,4001,668,509$2028521.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-02Buy4,1001,667,109$20.2583.03514.07Link
OLSON RONALD G10% Owner2005-11-30Sell2211,066,743$21.654.78474.36Link
OLSON RONALD G10% Owner2005-11-25Sell1,4041,066,964$21.6530.4474.36Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-11-22Buy4,7001,663,009$2198.7492.14Link
DAHLBERG K JEFFREY10% Owner2005-11-11Sell20,000727,146$21420492.14Link
DAHLBERG K JEFFREY10% Owner2005-10-28Sell3,000747,146$2163492.14Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-28Buy3,0001,658,309$2163492.14Link
DAHLBERG K JEFFREY10% Owner2005-10-19Sell2,000750,146$20.4540.9508.07Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-19Buy2,0001,655,309$20.4540.9508.07Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-18Buy1,1001,653,309$20.4522.5508.07Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-14Buy1,9901,652,209$2039.8521.75Link
DAHLBERG K JEFFREY10% Owner2005-10-13Sell2,000752,146$2040521.75Link
HOOLEY MARK TVice President General Counsel2005-10-13Buy50020,500$2010521.75Link
DAHLBERG K JEFFREY10% Owner2005-10-04Sell3,000754,146$2163492.14Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-04Buy3,2001,650,219$21.0967.49489.62Link
DAHLBERG K JEFFREY10% Owner2005-09-30Sell2,000757,146$2142492.14Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-30Buy1,5001,647,019$21.2331.85485.73Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-27Buy8001,645,519$21.216.96486.56Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-13Buy1,4001,644,719$21.530.1478.37Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-07Buy2001,643,319$224.4465.23Link
DAHLBERG K JEFFREY10% Owner2005-08-10Sell5,000759,146$20100521.75Link
DAHLBERG K JEFFREY10% Owner2005-08-02Sell5,000764,146$20100521.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-08-02Buy5,0001,643,119$20100521.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-07-26Buy1,2001,638,119$17.7521.3600.56Link
DAHLBERG K JEFFREY10% Owner2005-06-29Sell2,800771,246$2056521.75Link
DAHLBERG K JEFFREY10% Owner2005-05-13Sell3,000774,046$2369440.65Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-05-06Buy6,2001,636,919$22.43139.07454.39Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-04-19Buy1,5001,630,719$1928.5554.47Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-04-15Buy5,6001,629,219$18.63104.33567.47Link
DAHLBERG K JEFFREY10% Owner2005-03-14Sell8,000777,046$20160521.75Link
DAHLBERG K JEFFREY10% Owner2005-02-03Sell1,000785,046$2525397.4Link
OLSON RONALD G10% Owner2005-01-28Sell5,0001,068,368$25.2126393.45Link
DAHLBERG K JEFFREY10% Owner2005-01-25Sell1,000786,046$2525397.4Link
DAHLBERG K JEFFREY10% Owner2005-01-20Sell1,000787,046$2525397.4Link
OLSON RONALD G10% Owner2004-11-22Sell10,0001,073,368$26.5265369.25Link
DAHLBERG K JEFFREY10% Owner2004-10-28Sell2,000789,046$25.751.4383.85Link
DAHLBERG K JEFFREY10% Owner2004-10-12Sell1,946791,046$24.748.07403.44Link
DAHLBERG K JEFFREY10% Owner2004-10-05Sell78792,992$24.71.93403.44Link
DAHLBERG K JEFFREY10% Owner2004-10-01Sell8,976847,320$24.56220.45406.31Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-11Buy3,9071,503,619$20.1378.65517.73Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-06Buy1,1001,499,712$20.6522.72502.18Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-05Buy1,0001,498,612$21.221.2486.56Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-03Buy5001,497,612$21.4810.74478.91Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-26Buy4001,497,112$21.58.6478.37Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-21Buy1,0001,496,712$21.521.5478.37Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-20Buy1,6121,495,712$21.534.66478.37Link
OLSON RONALD G10% Owner2004-06-09Sell5,0001,145,718$25125397.4Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-06-01Buy1,2001,494,100$2530397.4Link
HEFFES BRETT DCFO & Treasurer2004-04-10Buy8281,828$9.968.251148.49Link
MURPHY STEVENVP of Franchise Mgmt2004-04-10Buy677677$9.966.741148.49Link
HEFFES BRETT DCFO & Treasurer2004-04-10Buy8281,828$9.968.251148.49Link
BRIGGS STEPHEN MPresident & COO2004-04-10Buy1,48061,261$9.9614.741148.49Link
DAHLBERG K JEFFREY10% Owner2004-04-06Sell5,745856,296$24.43140.35409.01Link
DAHLBERG K JEFFREY10% Owner2004-04-01Sell1,900862,041$2445.6418.13Link
DAHLBERG K JEFFREY10% Owner2004-03-05Sell5,298863,941$25132.45397.4Link
DAHLBERG K JEFFREY10% Owner2004-03-03Sell4,896869,239$24.89121.86399.6Link
DAHLBERG K JEFFREY10% Owner2004-02-18Sell4,000874,135$22.489.6455.13Link
DAHLBERG K JEFFREY10% Owner2004-02-13Sell4,580878,135$22.3102.13457.62Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-02-09Buy2,0001,260,800$21.543478.37Link
DAHLBERG K JEFFREY10% Owner2004-01-28Sell980882,715$21.320.87483.8Link
DAHLBERG K JEFFREY10% Owner2004-01-15Sell1,020883,695$20.220.6515.59Link
DAHLBERG K JEFFREY10% Owner2004-01-13Sell4,300884,715$2086521.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-01-12Buy2,0001,238,800$2040521.75Link
DAHLBERG K JEFFREY10% Owner2004-01-06Sell1,300889,015$2026521.75Link
OLSON RONALD G10% Owner2003-11-21Sell10,0001,046,068$18.84188.4560.03Link
MORGAN JOHN LChairman & CEO, 10% Owner2003-11-11Buy3,0001,236,800$18.9356.79556.89Link
DAHLBERG K JEFFREY10% Owner2003-09-04Sell4,400890,315$17.6177.48606.13Link
NORQUAL JACK A10% Owner2003-09-04Buy6,000604,367$17.78106.68599.38Link
DAHLBERG K JEFFREY10% Owner2003-08-29Sell13,100894,715$17.05223.36629.33Link
DAHLBERG K JEFFREY10% Owner2003-08-19Sell700907,815$17.3512.15616.71Link
DAHLBERG K JEFFREY10% Owner2003-08-07Sell1,400908,515$17.3524.29616.71Link
MORGAN JOHN LChairman & CEO, 10% Owner2003-07-29Buy5,0001,185,800$16.0780.35673.8Link

Only the transactions in Open Market or Private Sale at the market prices are included. Other transactions such as Conversion of derivative security or Exercise of Options are not included. Insiders are only limited to Officers and/or Directors of the company.

"Shares" change (fifth column), "Shares Owned Following This (Direct & Indirect)" transactions (sixth column), and "Trade Price ($)" (seventh column) are split adjusted. The "Share Ownership Details" (last column) displayed data is as of reported (also split adjusted).

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