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Insider Charts

Insider Transactions

Insider Position Date Buy/Sell Shares Shares Owned Following This (Direct & Indirect) Trade Price ($) Cost ($1000) Price Change
Since Trade (%)
Share Ownership Details
MACKENZIE KIRK ADirector2017-09-08Sell1,41030,103$131.49185.44.15
30,103 (Kirk A MacKenzie Revocable Trust)
MACKENZIE KIRK ADirector2017-09-07Sell13,59031,513$131.841791.713.88
31,513 (Kirk A MacKenzie Revocable Trust)
OLSON RONALD G10% Owner2017-08-31Sell7,200502,733$132.24952.133.56501,233 (Direct)
1,500 (By Wife)
GRASSLE JENELE CDirector2017-08-23Sell3,0005,500$129.18387.546.015,500 (Direct)
MURPHY STEVENPresident of Franchising2017-08-22Sell3,00094,652$129.26387.785.951,000 (Direct)
92,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
MURPHY STEVENPresident of Franchising2017-05-02Sell12,00093,652$129.391552.685.844,000 (Direct)
88,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
HEFFES BRETT DCEO
(Click for the stocks that their CEOs have bought)
2017-04-28Sell6,850118,700$130.02890.645.33117,400 (Direct)
1,300 (By Son)
Zola Steven CPresident, Winmark Capital2017-04-26Sell3,00057,791$130.17390.515.215,189 (Direct)
52,102 (by Zola Living Trust)
500 (Child 1)
Zola Steven CPresident, Winmark Capital2017-04-21Sell2,00055,595$125.52519.124,503 (Direct)
50,592 (by Zola Living Trust)
500 (Child 1)
OLSON RONALD G10% Owner2017-04-21Sell5,000533,359$125.15625.759.43531,859 (Direct)
1,500 (By Wife)
MURPHY STEVENPresident of Franchising2017-04-20Sell3,00089,652$124.01372.0310.431,000 (Direct)
87,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
Zola Steven CPresident, Winmark Capital2017-04-19Sell3,00053,847$1253759.566,003 (Direct)
47,344 (by Zola Living Trust)
500 (Child 1)
OLSON RONALD G10% Owner2017-04-06Sell6,914538,359$116.02802.1618.04536,859 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2017-04-03Sell17,000404,965$113.51929.520.66100 (Direct)
404,865 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2017-03-03Sell3,086545,273$113.58350.5120.58543,773 (Direct)
1,500 (By Wife)
MURPHY STEVENPresident of Franchising2017-03-01Sell3,00088,652$113.77341.3120.371,000 (Direct)
86,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
Nine Ten Capital Management LL10% Owner2017-02-07Sell2,705421,965$115.02311.1319.07100 (Direct)
421,865 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-02-03Sell1,337424,670$114.87153.5819.22100 (Direct)
424,570 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-30Sell100426,007$115.0511.5119.04100 (Direct)
425,907 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-26Sell1,630426,107$117.02190.7417.03100 (Direct)
426,007 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-25Sell4,163427,737$116.19483.717.87100 (Direct)
427,637 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-23Sell1,842431,900$115211.8319.09100 (Direct)
431,800 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2017-01-19Sell3,942548,359$115.41454.9518.66546,859 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2017-01-13Sell1,577433,742$120.16189.4913.97100 (Direct)
433,642 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-03Sell2,909435,319$125.09363.899.48100 (Direct)
435,219 (by Nine Ten Partners LP)
MACKENZIE KIRK ADirector2016-12-28Sell5,00080,168$125.7628.58.95
80,168 (Kirk A MacKenzie Revocable Trust)
Nine Ten Capital Management LL10% Owner2016-12-12Sell4,171438,228$125.52523.549.11100 (Direct)
438,128 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2016-12-09Sell1,058552,301$125.34132.619.26550,801 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2016-11-22Sell5,000442,399$11557519.09100 (Direct)
442,299 (by Nine Ten Partners LP)
MURPHY STEVENPresident of Franchising2016-11-14Sell9,40087,652$105.87995.1829.3686,952 (Direct)
350 (By Son 1)
350 (By Son 2)
Nine Ten Capital Management LL10% Owner2016-11-10Sell4,900447,399$105.07514.8430.34100 (Direct)
447,299 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2016-11-08Sell734452,299$104.1676.4531.48100 (Direct)
452,199 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2016-11-04Sell4,976453,033$104.36519.331.23100 (Direct)
452,933 (by Nine Ten Partners LP)
Goff Leah AVP of Human Resources2016-11-03Sell3,1207,530$104.22325.1731.47,530 (Direct)
HEFFES BRETT DCEO2016-11-03Sell8,738116,600$105.88925.1829.34115,300 (Direct)
1,300 (By Son)
Nine Ten Capital Management LL10% Owner2016-11-01Sell1,200458,009$106.21127.4528.94100 (Direct)
457,909 (by Nine Ten Partners LP)
HEFFES BRETT DCEO2016-10-20Sell6,912113,500$105.76731.0129.49112,200 (Direct)
1,300 (By Son)
Nine Ten Capital Management LL10% Owner2016-09-16Sell274459,209$108.0229.626.78100 (Direct)
459,109 (by Nine Ten Partners LP)
Nine Ten Partners LP10% Owner2016-09-07Sell2,900459,483$108.16313.6626.62100 (Direct)
459,383 (by Nine Ten Partners LP)
Zola Steven CPresident, Winmark Capital2016-08-10Sell1,04752,491$100.3105.0136.542,003 (Direct)
48,988 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2016-08-05Sell30453,538$98.9930.0938.353,050 (Direct)
48,988 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2016-08-02Sell6,64999,067$99.97664.736.999,979 (Direct)
45,225 (By Zola Living Trust)
42,363 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
OLSON RONALD G10% Owner2016-08-01Sell7,000553,359$99.88699.1637.11551,859 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-06-20Sell11560,359$100.71.1136558,859 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-04-27Sell810560,370$100.4381.3536.36558,870 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-04-22Sell2,672561,180$100.49268.5136.28559,680 (Direct)
1,500 (By Wife)
REYELTS PAUL CDirector2015-06-16Sell3,05330,697$103.35315.5332.517,400 (Direct)
23,297 (The Britton, LLC)
OLSON RONALD G10% Owner2015-06-03Sell10,040563,852$92.97933.4247.31562,352 (Direct)
1,500 (By Wife)
WILSON MARK LDirector2015-06-02Sell3,00033,000$92.37277.1148.2633,000 (Direct)
WILSON MARK LDirector2015-05-27Sell3,00036,000$91.2273.650.1636,000 (Direct)
OLSON RONALD G10% Owner2015-05-20Sell2,500573,892$93.39233.4846.64572,392 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2015-05-18Sell1,465576,392$91.06133.450.4574,892 (Direct)
1,500 (By Wife)
MORGAN JOHN LChairman & CEO, 10% Owner2015-05-14Sell788,224907,186$84.7266778.3461.65878,154 (Direct)
29,032 (By Spouse)
MACKENZIE KIRK ADirector2015-05-14Sell81,83291,168$84.726932.8161.65
91,168 (Kirk A MacKenzie Revocable Trust)
MORGAN JOHN LChairman & CEO, 10% Owner2015-05-14Sell788,224907,186$84.7266778.3461.65878,154 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-06-16Buy2,0001,710,910$65.8131.6108.131,681,878 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-06-10Buy4,5001,708,910$66.33298.49106.471,679,878 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-04-21Buy1,5001,704,410$77.46116.1976.81,675,378 (Direct)
29,032 (By Spouse)
Goff Leah AVP of Human Resources2014-03-17Sell2,9005,650$77.52224.8176.665,650 (Direct)
Phillips Dean BDirector2014-01-23Sell5,7330$84.59484.9561.9Link
Phillips Dean BDirector2014-01-17Sell10,2675,733$83.99862.3363.065,733 (Direct)
OLSON RONALD G10% Owner2013-12-20Sell4,000577,857$83.57334.2863.87577,857 (Direct)
GRASSLE JENELE CDirector2013-12-10Sell2,0006,500$82.4164.866.26,500 (Direct)
Phillips Dean BDirector2013-11-21Sell1,09916,000$82.1790.366.6716,000 (Direct)
Phillips Dean BDirector2013-10-29Sell1,63617,099$74.06121.1684.9217,099 (Direct)
Phillips Dean BDirector2013-10-25Sell1,26518,735$74.0193.6285.0418,735 (Direct)
Phillips Dean BDirector2013-10-18Sell2,00220,000$74.14148.4384.7220,000 (Direct)
Phillips Dean BDirector2013-10-02Sell99822,002$7473.8585.0722,002 (Direct)
MORGAN JOHN LChairman & CEO, 10% Owner2013-07-29Buy2,0001,717,410$68.55137.199.781,688,378 (Direct)
29,032 (By Spouse)
MURPHY STEVENPresident of Franchising2013-07-25Sell50,00081,320$70.5352594.2680,620 (Direct)
350 (By Son 1)
350 (By Son 2)
HEFFES BRETT DPresident2013-07-19Sell13,650110,500$73.71006.0185.82109,200 (Direct)
1,300 (By Son)
MORGAN JOHN LChairman & CEO, 10% Owner2013-06-04Buy1,1001,715,410$6066128.251,686,378 (Direct)
29,032 (By Spouse)
Zola Steven CPresident, Winmark Capital2013-06-03Sell2,84243,430$60.56172.11126.144,503 (Direct)
37,427 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2013-05-31Sell3,95344,310$60.52239.24126.292,003 (Direct)
40,807 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
MORGAN JOHN LChairman & CEO, 10% Owner2013-05-16Buy2,0001,714,310$60.89121.78124.911,685,278 (Direct)
29,032 (By Spouse)
HEFFES BRETT DPresident2013-05-13Sell24,838101,057$61.491527.29122.7299,757 (Direct)
1,300 (By Son)
MORGAN JOHN LChairman & CEO, 10% Owner2013-04-22Buy4,1001,712,310$59.7244.77129.41,683,278 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-12-13Buy1,0001,708,210$55.7255.72145.781,679,178 (Direct)
29,032 (By Spouse)
GRASSLE JENELE CDirector2012-12-12Sell2,5006,500$56.3140.75143.256,500 (Direct)
MORGAN JOHN LChairman & CEO, 10% Owner2012-10-10Buy2,0001,707,210$50100173.91,678,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-08-29Buy2,0001,705,210$50.92101.84168.951,676,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-07-20Buy3,5001,703,210$51.99181.97163.421,674,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-07-19Buy1,0001,699,710$54.5254.52151.191,670,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-18Buy10,0001,698,710$52.43524.3161.211,669,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-11Buy4,0001,688,710$53212158.41,659,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-09Buy6,0001,684,710$54.85329.1149.681,655,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-03-01Buy5,0001,693,833$57285140.261,664,801 (Direct)
29,032 (By Spouse)
Hovey Merry BethVP of Marketing2012-01-31Sell9003,199$68.9462.0598.653,199 (Direct)
Goff Leah AVP of Human Resources2012-01-25Sell4,4003,050$64.23282.61113.223,050 (Direct)
HEFFES BRETT DPresident2012-01-23Sell19,60081,738$63.161237.94116.8380,438 (Direct)
1,300 (By Son)
OLSON RONALD G10% Owner2012-01-13Sell500683,657$57.6928.85137.39682,157 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2012-01-11Buy2,8021,688,833$57.08159.94139.931,659,801 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2012-01-10Sell878684,157$57.2250.24139.34682,657 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-12-16Buy1,0001,686,031$55.7655.76145.611,656,999 (Direct)
29,032 (By Spouse)
GRASSLE JENELE CDirector2011-11-08Sell2,0007,000$50.13100.26173.197,000 (Direct)
OLSON RONALD G10% Owner2011-10-31Sell4,000685,035$50200173.9683,535 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-10-17Buy1,3841,685,031$46.9765.01191.571,655,999 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2011-08-05Sell2,000689,035$4590204.33687,535 (Direct)
1,500 (By wife)
HEFFES BRETT DPresident2011-07-15Sell2,30055,120$44.88103.22205.1553,820 (Direct)
1,300 (By Son)
OLSON RONALD G10% Owner2011-06-28Sell2,000691,035$40.581238.15689,535 (Direct)
1,500 (By wife)
OLSON RONALD G10% Owner2011-06-28Sell2,000691,035$40.581238.15689,535 (Direct)
1,500 (By wife)
OLSON RONALD G10% Owner2011-06-14Sell4,000693,035$37.25149267.65691,535 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-06-06Buy2,8551,683,647$35.52101.41285.561,654,615 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-18Buy1,0001,680,792$38.7538.75253.421,651,760 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-10Buy3,1011,679,792$39.56122.68246.181,650,760 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-05Buy3,0001,676,691$40.34121.02239.491,647,659 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2011-03-23Sell12,0000$38.95467.4251.6Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-22Buy5,0000$38.8194252.96Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-18Buy3,0000$38114260.39Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-08Buy2,0000$36.9173.82271.04Link
OLSON RONALD G10% Owner2011-01-26Sell8,000709,035$33.68269.44306.62707,535 (Direct)
1,500 (By wife)
Zola Steven CPresident, Winmark Capital2011-01-24Buy2,00014,141$33.6467.28307.12,000 (Direct)
10,641 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
MORGAN JOHN LChairman & CEO, 10% Owner2011-01-18Buy3,6001,663,691$33.11119.2313.62Link
OLSON RONALD G10% Owner2011-01-12Sell2,372717,035$33.4679.37309.29Link
MURPHY STEVENPresident of Franchising2011-01-06Buy60027,802$33.520.1308.81Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-12-30Buy5,0001,660,091$32.43162.15322.29Link
HEFFES BRETT DPres/Finance & Administration2010-12-22Buy30049,358$32.59.75321.38Link
GRASSLE JENELE CDirector2010-12-08Sell2,0007,000$3366315Link
Hovey Merry BethVP of Marketing2010-11-23Sell1,400500$33.546.9308.81Link
OLSON RONALD G10% Owner2010-11-17Sell6,108719,407$33201.56315Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-10-14Buy6,0001,655,091$34.59207.54295.92Link
Zola Steven CPresident, Winmark Capital2010-08-26Buy1,00012,141$30.1630.16354.08Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-08-17Buy2,0001,649,091$31.1662.32339.51Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-08-11Buy4,1001,647,091$30.31124.27351.83Link
GRASSLE JENELE CDirector2010-06-18Sell2,0007,000$33.7567.5305.78Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-06-10Buy6,0001,642,991$32.4194.4322.69Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-06-03Buy5,0001,636,991$31.49157.45334.9Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-26Buy4,9901,631,991$30149.7356.5Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-25Buy4,9901,631,991$30149.7356.5Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-06Buy2,0001,627,001$28.0656.12388.06Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-19Buy3,4241,625,001$2689.02426.73Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-15Buy7,0001,621,577$25.04175.28446.92Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-07Buy3,7001,614,577$22.7384.1502.51Link
OLSON RONALD G10% Owner2010-04-01Sell25,000724,015$22.5562.5508.67Link
OLSON RONALD G10% Owner2010-03-24Sell5,000749,015$22.05110.25521.09Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-10Buy1,0001,581,845$21.4421.44538.76Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-04Buy4,5011,580,845$20.5692.54566.1Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-03Buy2,5001,576,344$20.2550.63576.3Link
MACKENZIE KIRK ADirector2010-03-01Buy3,00073,000$20.3461.02573.3Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-17Buy2,00029,032$20.340.6574.63Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-12Buy7,0421,573,844$20.7145.77561.59Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-03Buy2,00027,032$22.2544.5515.51Link
OLSON RONALD G10% Owner2010-01-20Sell7,500754,015$22.33167.48513.3Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-01-12Buy4,0001,566,802$22.2989.16514.4Link
OLSON RONALD G10% Owner2010-01-12Sell5,000761,515$22.3111.5514.13Link
OLSON RONALD G10% Owner2009-12-01Sell674766,515$22.2515515.51Link
OLSON RONALD G10% Owner2009-11-12Sell6,347767,189$22.25141.22515.51Link
OLSON RONALD G10% Owner2009-11-09Sell1,300773,536$21.9928.59522.78Link
OLSON RONALD G10% Owner2009-10-14Sell6,000774,836$21.4128.4539.95Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-10-07Buy13,1311,560,802$20.9274.44555.26Link
OLSON RONALD G10% Owner2009-09-03Sell8,500780,836$20.82176.97557.78Link
Phillips Dean BDirector2009-08-27Buy1,0007,000$21.121.1549.05Link
Phillips Dean BDirector2009-08-26Buy4,0006,000$20.782.8561.59Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-21Buy3,0031,547,671$19.9559.91586.47Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-11Buy5,8001,544,668$18.81109.1628.07Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-06Buy2,4071,538,868$18.3844.24645.1Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-27Buy6,9001,536,461$17.99124.13661.26Link
OLSON RONALD G10% Owner2009-07-27Sell5,000789,336$18.0590.25658.73Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-22Buy20,0001,529,561$17.99359.8661.26
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-02Buy2,0001,509,561$18.5537.1638.27
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-26Buy10,0001,507,561$16.8168715.18
Zola Steven CPresident, Winmark Capital2009-06-23Buy456500$15.57.07783.55
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-17Buy4,0001,497,561$16.566730
OLSON RONALD G10% Owner2009-06-17Sell3,000794,336$16.4949.47730.5
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-17Buy10,0001,507,561$16.8168715.18
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-11Buy2,0001,493,561$16.2532.5742.77
WILSON MARK LDirector2009-06-03Buy1,50029,000$14.6121.92837.37
WILSON MARK LDirector2009-06-03Buy1,50030,000$14.6121.92837.37
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-01Buy1,0001,491,561$1313953.46
Zola Steven CPresident, Winmark Capital2009-05-29Buy4444$12.380.541006.22
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-27Buy2,0031,490,561$12.6225.28985.18
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-18Buy2,0001,488,558$12.625.2986.9
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-08Buy10,2101,486,558$13.05133.24949.43
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-08Buy10,0001,486,348$13.05130.5949.43
OLSON RONALD G10% Owner2009-05-07Sell10,000797,336$12.81128.1969.09
OLSON RONALD G10% Owner2009-04-17Sell3,531807,336$13.146.26945.42
MORGAN JOHN LChairman & CEO, 10% Owner2009-04-16Buy2,5001,476,348$11.9129.781049.87
OLSON RONALD G10% Owner2009-03-16Sell20,000810,867$91801421.67
OLSON RONALD G10% Owner2009-02-12Sell2,400830,867$10.0324.071265.4
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-12Buy1,8001,452,348$9.917.821283.33
OLSON RONALD G10% Owner2009-02-06Sell5,000833,267$9.9349.651279.15
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-03Buy3,0001,448,558$10.5931.771193.2
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-03Buy1,9901,450,548$9.919.71283.33
OLSON RONALD G10% Owner2009-01-08Sell10,000838,267$121201041.25
GRASSLE JENELE CDirector2008-12-09Buy5007,000$136.5953.46
OLSON RONALD G10% Owner2008-12-04Sell10,000848,267$12.21221022.54
MURPHY STEVENPresident of Franchising2008-10-22Buy1,00012,102$14.2514.25861.05
Hovey Merry BethVP of Marketing2008-10-20Buy500500$14.237.12862.4
Ishaug Anthony DCFO2008-10-17Buy1,0001,000$14.1814.18865.8
HEFFES BRETT DPres/Finance & Administration2008-10-17Buy1,50024,528$14.2521.38861.05
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-15Buy14,0001,445,558$14.25199.5861.05
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-10Buy21,0001,431,558$15.93334.53759.7
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-06Buy9091,410,558$1715.45705.59
OLSON RONALD G10% Owner2008-09-19Sell4,997858,267$18.592.44640.27
MACKENZIE KIRK ADirector2008-09-19Buy17172,000$170.29705.59
OLSON RONALD G10% Owner2008-09-04Sell5,477863,264$18.4100.78644.29
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy9091,410,558$1715.45705.59
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy21,0001,431,558$15.93334.53759.7
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy1,3251,409,649$16.3121.61739.67
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-18Buy1,0001,408,324$16.4416.44733.03
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-17Buy1,1001,407,324$14.916.39819.13
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-17Buy6001,406,224$14.98.94819.13
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-11Buy2,00025,032$15.531783.55
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-10Buy1,9601,405,624$15.530.38783.55
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-02Buy15,4151,403,664$18.6286.72636.29
OLSON RONALD G10% Owner2008-06-16Sell6,697868,741$17.97120.35662.1
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-05-14Buy1,9941,388,249$1835.89660.83
OLSON RONALD G10% Owner2008-04-21Sell5,000875,438$1785705.59
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-04-08Buy3,0001,386,255$1751705.59
OLSON RONALD G10% Owner2008-04-03Sell700880,438$1812.6660.83
OLSON RONALD G10% Owner2008-03-31Sell7,800881,138$18140.4660.83
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-20Buy5001,383,255$17.668.83675.48
OLSON RONALD G10% Owner2008-03-14Sell4,476888,938$18.582.81640.27
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-06Buy1,0001,382,755$1818660.83
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-05Buy1,0001,381,755$18.618.6636.29
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-03Buy5001,380,755$18.669.33633.92
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-02-26Buy2,0001,380,255$1938620.79
OLSON RONALD G10% Owner2008-01-28Sell10,000893,414$20.6206564.81
OLSON RONALD G10% Owner2008-01-18Sell898903,414$21.519.31536.98
OLSON RONALD G10% Owner2008-01-16Sell544904,312$21.511.7536.98
MURPHY STEVENPresident, Franchise Operation2007-12-28Buy10050$21.412.14539.65
FLECK SHELDON10% Owner2007-11-27Sell108,720302,578$222391.84522.5
MORGAN JOHN LChairman & CEO2007-10-05Buy2,0001,375,755$2040584.75
MORGAN JOHN LChairman & CEO2007-09-11Buy3,0001,373,755$20.2560.75576.3
MORGAN JOHN LChairman & CEO2007-08-16Buy7401,370,755$17.6713.08675.04
MORGAN JOHN LChairman & CEO2007-06-13Buy9,0001,370,015$18162660.83
HEFFES BRETT DCFO & Treasurer2007-06-13Buy10,00016,828$17.98179.8661.68
MORGAN JOHN LChairman & CEO2007-06-08Buy1,0341,361,015$1818.61660.83
MORGAN JOHN LChairman & CEO2007-05-31Buy2,0001,359,981$18.537640.27
MURPHY STEVENPresident, Franchise Operation2007-05-15Buy4005,102$17.787.11670.25
MORGAN JOHN LChairman & CEO2007-05-15Buy4,9001,357,981$18.2589.43650.41
MURPHY STEVENPresident, Franchise Operation2007-05-11Buy254,702$17.50.44682.57
MORGAN JOHN LChairman & CEO2007-05-08Buy1,0001,353,081$18.118.1656.63
MORGAN JOHN LChairman & CEO2007-05-03Buy11,0001,352,081$18.79206.69628.85
MORGAN JOHN LChairman & CEO2007-05-01Buy4,3881,341,081$17.576.79682.57
MORGAN JOHN LChairman & CEO2007-04-27Buy5001,336,693$189660.83
MORGAN JOHN LChairman & CEO2007-04-25Buy1,5091,336,193$18.828.37628.46
MORGAN JOHN LChairman & CEO2007-03-30Buy5,0001,334,684$19.798.5595.18
GRASSLE JENELE CDirector2007-03-20Sell13,5006,500$18.21245.84652.06
MORGAN JOHN LChairman & CEO2007-03-20Buy8,4501,329,684$18152.1660.83
MORGAN JOHN LChairman & CEO2007-03-16Buy10,0001,321,234$18.29182.9648.77
MORGAN JOHN LChairman & CEO2007-03-14Buy11,7501,311,234$16.59194.93725.5
MORGAN JOHN LChairman & CEO2007-03-06Buy1,6991,299,484$1728.88705.59
MORGAN JOHN LChairman & CEO2007-03-02Buy1,0001,297,785$17.2517.25693.91
Zola Steven CPresident, Winmark Captial Cor2007-02-28Buy90610,547$1715.4705.59
MORGAN JOHN LChairman & CEO2007-02-28Buy1,03223,032$17.2317.78694.83
MORGAN JOHN LChairman & CEO2007-02-22Buy8961,296,785$17.1915.4696.68
MORGAN JOHN LChairman & CEO2007-02-21Buy1,1531,295,889$17.720.41673.73
DAHLBERG K JEFFREYDirector2007-02-12Sell50,000310,761$18900660.83
HOOLEY MARK TVice President2007-02-07Buy1,16033,404$18.421.34644.29
MORGAN JOHN LChairman & CEO2007-02-07Buy6,0001,294,736$18.4110.4644.29
MORGAN JOHN LChairman & CEO2007-01-19Buy26,4651,288,736$18.35485.63646.32
HOOLEY MARK TVice President2007-01-17Buy50032,244$18.579.29637.48
MORGAN JOHN LChairman & CEO2007-01-17Buy3,0001,262,271$18.5955.77636.69
REYELTS PAUL CDirector2006-12-27Sell6,00020,000$19.75118.5593.42
MORGAN JOHN LChairman & CEO2006-12-27Buy9,0001,259,271$19.75177.75593.42
MORGAN JOHN LChairman & CEO2006-12-08Buy1,2971,250,271$20.4426.51570.01
MORGAN JOHN LChairman & CEO2006-11-30Buy1,0001,248,974$21.9621.96523.63
GRASSLE JENELE CDirector2006-11-29Sell5,0007,500$19.7498.7593.77
MORGAN JOHN LChairman & CEO2006-11-17Buy1,0001,247,974$20.2920.29574.96
MORGAN JOHN LChairman & CEO2006-11-16Buy1,00022,000$2020584.75
MORGAN JOHN LChairman & CEO2006-11-09Buy1,00021,000$20.8620.86556.52
MORGAN JOHN LChairman & CEO2006-10-31Buy3,3001,246,974$20.1566.5579.65
MORGAN JOHN LChairman & CEO, 10% Owner2006-09-21Buy1,7051,263,674$22.438.19511.38Link
OLSON RONALD G10% Owner2006-09-13Sell2,9611,010,873$23.0168.13495.18Link
DAHLBERG K JEFFREY10% Owner2006-09-05Sell20,000611,076$23460495.43Link
HOOLEY MARK TVice President2006-09-05Buy2,00031,744$2346495.43Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-09-05Buy2,0001,261,969$2346495.43Link
DAHLBERG K JEFFREY10% Owner2006-08-01Sell2,100631,076$25.2553.03442.38Link
DAHLBERG K JEFFREY10% Owner2006-07-28Sell4,000633,176$25.25101442.38Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-07-27Buy5,0001,259,969$25.25126.25442.38Link
OLSON RONALD G10% Owner2006-07-25Sell9,2791,013,834$24.02222.88470.15Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-07-18Buy4,0001,254,969$25.25101442.38Link
DAHLBERG K JEFFREY10% Owner2006-06-06Sell44,000638,176$23.551036.2481.53Link
DAHLBERG K JEFFREY10% Owner2006-05-15Sell888682,176$27.0324406.66Link
DAHLBERG K JEFFREY10% Owner2006-04-26Sell5,000683,064$25125447.8Link
DAHLBERG K JEFFREY10% Owner2006-04-20Sell1,082688,064$23.2625.17488.78Link
DAHLBERG K JEFFREY10% Owner2006-04-18Sell5,000689,146$23.25116.25489.03Link
DAHLBERG K JEFFREY10% Owner2006-04-03Sell15,000694,146$23.15347.25491.58Link
OLSON RONALD G10% Owner2006-03-31Sell5,0001,023,113$23.15115.75491.58Link
DAHLBERG K JEFFREY10% Owner2006-03-27Sell7,500709,146$23.12173.4492.34Link
DAHLBERG K JEFFREY10% Owner2006-03-03Sell10,000716,646$22.95229.5496.73Link
HOOLEY MARK TVice President General Counsel2006-01-27Buy63921,739$2214.06522.5Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-12Buy1,0001,670,969$21.2521.25544.47Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-10Buy1781,669,969$21.253.78544.47Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-05Buy9001,669,791$20.518.45568.05Link
HOOLEY MARK TVice President General Counsel2005-12-29Buy60021,100$20.512.3568.05Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-29Buy3821,668,891$20.57.83568.05Link
HEFFES BRETT DCFO & Treasurer2005-12-08Buy1,0002,828$20.1520.15579.65Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-08Buy1,4001,668,509$2028584.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-02Buy4,1001,667,109$20.2583.03576.3Link
OLSON RONALD G10% Owner2005-11-30Sell2211,066,743$21.654.78532.56Link
OLSON RONALD G10% Owner2005-11-25Sell1,4041,066,964$21.6530.4532.56Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-11-22Buy4,7001,663,009$2198.7552.14Link
DAHLBERG K JEFFREY10% Owner2005-11-11Sell20,000727,146$21420552.14Link
DAHLBERG K JEFFREY10% Owner2005-10-28Sell3,000747,146$2163552.14Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-28Buy3,0001,658,309$2163552.14Link
DAHLBERG K JEFFREY10% Owner2005-10-19Sell2,000750,146$20.4540.9569.68Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-19Buy2,0001,655,309$20.4540.9569.68Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-18Buy1,1001,653,309$20.4522.5569.68Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-14Buy1,9901,652,209$2039.8584.75Link
DAHLBERG K JEFFREY10% Owner2005-10-13Sell2,000752,146$2040584.75Link
HOOLEY MARK TVice President General Counsel2005-10-13Buy50020,500$2010584.75Link
DAHLBERG K JEFFREY10% Owner2005-10-04Sell3,000754,146$2163552.14Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-04Buy3,2001,650,219$21.0967.49549.36Link
DAHLBERG K JEFFREY10% Owner2005-09-30Sell2,000757,146$2142552.14Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-30Buy1,5001,647,019$21.2331.85545.08Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-27Buy8001,645,519$21.216.96545.99Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-13Buy1,4001,644,719$21.530.1536.98Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-07Buy2001,643,319$224.4522.5Link
DAHLBERG K JEFFREY10% Owner2005-08-10Sell5,000759,146$20100584.75Link
DAHLBERG K JEFFREY10% Owner2005-08-02Sell5,000764,146$20100584.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-08-02Buy5,0001,643,119$20100584.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-07-26Buy1,2001,638,119$17.7521.3671.55Link
DAHLBERG K JEFFREY10% Owner2005-06-29Sell2,800771,246$2056584.75Link
DAHLBERG K JEFFREY10% Owner2005-05-13Sell3,000774,046$2369495.43Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-05-06Buy6,2001,636,919$22.43139.07510.57Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-04-19Buy1,5001,630,719$1928.5620.79Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-04-15Buy5,6001,629,219$18.63104.33635.1Link
DAHLBERG K JEFFREY10% Owner2005-03-14Sell8,000777,046$20160584.75Link
DAHLBERG K JEFFREY10% Owner2005-02-03Sell1,000785,046$2525447.8Link
OLSON RONALD G10% Owner2005-01-28Sell5,0001,068,368$25.2126443.45Link
DAHLBERG K JEFFREY10% Owner2005-01-25Sell1,000786,046$2525447.8Link
DAHLBERG K JEFFREY10% Owner2005-01-20Sell1,000787,046$2525447.8Link
OLSON RONALD G10% Owner2004-11-22Sell10,0001,073,368$26.5265416.79Link
DAHLBERG K JEFFREY10% Owner2004-10-28Sell2,000789,046$25.751.4432.88Link
DAHLBERG K JEFFREY10% Owner2004-10-12Sell1,946791,046$24.748.07454.45Link
DAHLBERG K JEFFREY10% Owner2004-10-05Sell78792,992$24.71.93454.45Link
DAHLBERG K JEFFREY10% Owner2004-10-01Sell8,976847,320$24.56220.45457.61Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-11Buy3,9071,503,619$20.1378.65580.33Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-06Buy1,1001,499,712$20.6522.72563.2Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-05Buy1,0001,498,612$21.221.2545.99Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-03Buy5001,497,612$21.4810.74537.57Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-26Buy4001,497,112$21.58.6536.98Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-21Buy1,0001,496,712$21.521.5536.98Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-20Buy1,6121,495,712$21.534.66536.98Link
OLSON RONALD G10% Owner2004-06-09Sell5,0001,145,718$25125447.8Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-06-01Buy1,2001,494,100$2530447.8Link
HEFFES BRETT DCFO & Treasurer2004-04-10Buy8281,828$9.968.251275Link
MURPHY STEVENVP of Franchise Mgmt2004-04-10Buy677677$9.966.741275Link
HEFFES BRETT DCFO & Treasurer2004-04-10Buy8281,828$9.968.251275Link
BRIGGS STEPHEN MPresident & COO2004-04-10Buy1,48061,261$9.9614.741275Link
DAHLBERG K JEFFREY10% Owner2004-04-06Sell5,745856,296$24.43140.35460.58Link
DAHLBERG K JEFFREY10% Owner2004-04-01Sell1,900862,041$2445.6470.63Link
DAHLBERG K JEFFREY10% Owner2004-03-05Sell5,298863,941$25132.45447.8Link
DAHLBERG K JEFFREY10% Owner2004-03-03Sell4,896869,239$24.89121.86450.22Link
DAHLBERG K JEFFREY10% Owner2004-02-18Sell4,000874,135$22.489.6511.38Link
DAHLBERG K JEFFREY10% Owner2004-02-13Sell4,580878,135$22.3102.13514.13Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-02-09Buy2,0001,260,800$21.543536.98Link
DAHLBERG K JEFFREY10% Owner2004-01-28Sell980882,715$21.320.87542.96Link
DAHLBERG K JEFFREY10% Owner2004-01-15Sell1,020883,695$20.220.6577.97Link
DAHLBERG K JEFFREY10% Owner2004-01-13Sell4,300884,715$2086584.75Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-01-12Buy2,0001,238,800$2040584.75Link
DAHLBERG K JEFFREY10% Owner2004-01-06Sell1,300889,015$2026584.75Link
OLSON RONALD G10% Owner2003-11-21Sell10,0001,046,068$18.84188.4626.91Link
MORGAN JOHN LChairman & CEO, 10% Owner2003-11-11Buy3,0001,236,800$18.9356.79623.45Link
DAHLBERG K JEFFREY10% Owner2003-09-04Sell4,400890,315$17.6177.48677.68Link
NORQUAL JACK A10% Owner2003-09-04Buy6,000604,367$17.78106.68670.25Link
DAHLBERG K JEFFREY10% Owner2003-08-29Sell13,100894,715$17.05223.36703.23Link
DAHLBERG K JEFFREY10% Owner2003-08-19Sell700907,815$17.3512.15689.34Link
DAHLBERG K JEFFREY10% Owner2003-08-07Sell1,400908,515$17.3524.29689.34Link
MORGAN JOHN LChairman & CEO, 10% Owner2003-07-29Buy5,0001,185,800$16.0780.35752.21Link

Only the transactions in Open Market or Private Sale at the market prices are included. Other transactions such as Conversion of derivative security or Exercise of Options are not included. Insiders are only limited to Officers and/or Directors of the company.

"Shares" change (fifth column), "Shares Owned Following This (Direct & Indirect)" transactions (sixth column), and "Trade Price ($)" (seventh column) are split adjusted. The "Share Ownership Details" (last column) displayed data is as of reported (also split adjusted).

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