General Mills Uses New Data to Launch 'Good Is Good Enough' Campaign to Remove Parental Guilt Associated With Nutritious Eating

Aug 17, 2021

The definition of “perfect eating” has become misinformed over the years. It’s important that people understand nutrient-dense eating can – and should – include food that is accessible and affordable to all. According to new survey results from General Mills Big G Cereals, many parents and caregivers put a lot of pressure on themselves and feel that it is their responsibility to ensure their children eat a balanced diet¹. Nutrition can seem challenging when factoring in cost, time and taste the whole family will enjoy. But sometimes a nutrient-dense option may also be the easiest one for a family – a bowl of cereal.

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