Disney Continues the "Ultimate Princess Celebration" With Launch of First-Ever World Princess Week on August 23

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Aug 19, 2021

Disney (NYSE: DIS) today announced the first-ever World Princess Week, a special global event that kicks off Aug. 23, celebrating the courage and kindness exemplified by Disney Princess heroes and aimed to inspire fans around the world to display the same attributes in their daily lives. As part of the year-long Ultimate Princess Celebration, World Princess Week will offer fans new products, digital content, a Disney Princess Hotline presented by shopDisney, unique offerings at Disney Parks and Resorts, a Disney Channel special, retail activations and more.