HanesBrands Announces Strategic Long-Term Licensing Agreement with the University of Texas at Austin

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Oct 07, 2021

HanesBrands, the world’s largest supplier of collegiate fan apparel, today announced a new relationship with The University of Texas at Austin to be one of its primary apparel partners. The 10-year strategic agreement will lead to the development of a consumer-driven collection of fan apparel that provides Longhorn fans with “A Selection As Big As Texas.”