Unity Drops Multiplayer, Live Gaming Trend Reports

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Nov 16, 2021

Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today released two complementary reports revealing the high demand for multiplayer games and the importance of post launch content for sustaining player engagement. Unity+Gaming+Services%3Ci%3ECross-Platform+Gaming+Study%3C%2Fi%3Econducted by The+Harris+Poll on behalf of Unity, revealed that over half of all Americans (56%) played multiplayer games in the past year, with 87% of those gamers playing cross-platform games. Illustrating the need to keep these players engaged, %3Ci%3EThe+State+of+Live+Gaming+in+2021+Report%3C%2Fi%3E, developed in partnership with Akamai - the world's most trusted solution to power and protect digital experiences - details how post-launch content updates drive and sustain high levels of player engagement, particularly for mobile game studios who saw an increase as high as 86% in in-app purchase revenue after a content drop. Together, the reports emphasize the need for developers to have better post launch game management, which is part of Unity+Gaming+Services’ core remit as a new platform experience that equips developers of all sizes with the best solutions to quickly create multiplayer games and to effectively run their live operations.