Molson Coors Enters Exclusive Agreement With The Coca-Cola Company to Launch New Brand Inspired by Simply® Juices in the Alcohol Aisle

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Jan 25, 2022

Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s #1 chilled juice brand, Simply®. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following a successful first year for Topo Chico® Hard Seltzer.