Nex-Tech Boosts Subscriber Engagement 375% With Facebook Integration in Calix Marketing Cloud at 66% Lower Campaign Cost

Feb 03, 2022

Calix%2C+Inc. (NYSE: CALX) today announced that Nex-Tech is taking advantage of the integration between Calix+Marketing+Cloud (Marketing Cloud) and Facebook to easily and cost-effectively acquire new, high-value subscribers. An end-to-end Revenue+EDGE customer, Nex-Tech ran an eight-week acquisition campaign that used Facebook’s lookalike audiences to reach potential subscribers with profiles that match their most profitable subscribers. Through this ultra-targeted approach, Nex-Tech achieved a 375 percent higher click-through rate on the ads, while decreasing their cost-per-click by 66 percent compared to previous location-based campaigns. The integrated tools also simplified marketing for Nex-Tech, helping the team reduce time spent on process by a full 50 percent. As a key tactic in an overall strategy to drive subscriber acquisitions, Nex-Tech’s Facebook campaign contributed to a one percent increase in subscribers in just two months.

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