Comcast Advertising and VideoAmp Accelerate Innovation in TV and Premium Video Through Deal to Integrate Comcast Data into VideoAmp's Cross-Platform Measurement Solution

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Feb 24, 2022

Comcast+Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, today announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement.