Further Proof: You Can't Believe Brokerage Research

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Aug 30, 2012
Brokerage analysts are always looking for an edge to show they offer "value-added" information. If you’re not paying strict attention you might think they did. Here’s yet another example of how the cheating occurs.


Sterne, Agee & Leach made a bold call early Wednesday morning. They predicted Jos. A. Bank (JOSB, Financial)'s earnings would rise and they loved the shares at the current $41.63 price. As Will Shakespeare’s Hamlet once said, “Ay, there’s the rub.”


josb-barronscom-update-aug-29-2012-source-barronscom-sterne-agee-leach1.jpg


As it turned out, JOSB had already reported, and Reuters had broadcast JOSB’s much better than expected earnings and same store sales. Their shares were up 13.5% in premarket trading.


josb-reuters-report-aug-29-2012-source-reuters.jpg


JOSB had a gap opening at $48.00 – up $6.37 or 15.3% from Tuesday’s close. Nobody could buy the stock today at anywhere close to the price where Sterne, Agee & Leach will take credit for putting on their recommendation.


Anyone silly enough to act on their research blurb by buying at the open was down 1.17% by 4 p.m.


Why did Barron's lend their good name to this deceptive press release?


The day’s range was $47.29 to $49.48 with the intra-day low coming with just minutes to go. The chart speaks for itself.


josb-5-day-chart-source-morningstar.jpg