1. How to use GuruFocus - Tutorials
  2. What Is in the GuruFocus Premium Membership?
  3. A DIY Guide on How to Invest Using Guru Strategies
Dr. Paul Price
Dr. Paul Price
Articles (513)  | Author's Website |

The Grow-Up Plan for College Savings. Really?

July 07, 2013 | About:
Gerber’s Grow-Up Plan.For College Savings?

If you watch TV you have probably seen the ubiquitous ads for the Gerber Life Grow-Up Plan. A group of young parents sit around a table asking if the others have started saving for college expenses yet.

One handsome couple says, “We have” and launches into high praise for Gerber Life’s plan which offer ‘guaranteed, safe growth’. Products like these are almost always bad investments. I went directly to their website to check out the details.


The main focus of the television commercial is on college savings. Get started early, Gerber tells you. That is good advice. What does their plan provide towards this goal? How much does it cost?

Let’s analyze exactly what they are offering.

#1) A whole–life insurance policy for a child or grandchild.


Life insurance is meant to provide for dependents if a breadwinner or caretaker parent dies. Does a very young child have any dependents to protect? For 99.99% of toddlers this life insurance coverage is totally unnecessary.

#2) Coverage that doubles.


Doubling a death benefit on a young adult only matters if that person actually dies. That is a statistically low probability event. The initial coverage appears to priced high to reflect this later ‘free doubling’ of coverage. The language choice of ‘during age 18’ allows Gerber Life to wait until 364 days after the insured’s eighteenth birthday to provide this perk.

#3) Guaranteed coverage as an adult.


The company will be happy to sell you a much larger face-value policy later if you, or the insured person, are willing to pay bigger premiums for more coverage. The guarantee of their standard rate is a potential benefit in the event that a life-threatening health issue has occurred.

#4) Guaranteed safe growth


Whole life policies do build cash value over time. This always occurred at a painfully slow rate and ZIRP has made that even worse. Gerber Life promises a minimum surrender value of 100% of cumulative premiums if all payments were made on time for a full twenty-five years.

If you planned on using the cash value of this policy to pay for college, as the ads suggested, you would likely have very little to draw on at the average matriculation age of 18. If you borrow against your policy, rather than surrender it, the interest rate owed is currently 8%.

That interest charge is higher than almost any other source for college funding loans.

How crazy is it to think of the Grow-Up Plan as providing college funding? Very crazy.

Based on Gerber Life’s quoted price for a newborn’s $50,000 policy, the guaranteed surrender value would only be $8,415 after 25 years of paying the annual premium. Your son or daughter would already be well past normal college age. That amount, which does not increase with inflation, would likely buy just a few credits rather than an education.


Any state-sponsored 529 college savings plan will almost certainly far outperform the savings component of the Grow-Up Plan. Term life insurance for young children, if you insist on it, is available at much cheaper rates than in this package. See Gerber Life's actual price quotes, for an infant under 1 year old, in the chart below.


Those Grow-Up Plan ads, with their adorable baby pictures, must be working. Gerber Life keeps them running day in and day out.

Now that you know what they are really offering perhaps you won’t be the poor sap that falls for their pitch.

Read my newsletter and see my model portfolios here http://marketshadows.com/virtual-portfolios/

About the author:

Dr. Paul Price


Visit Dr. Paul Price's Website

Rating: 4.3/5 (17 votes)



Dr. Paul Price
Dr. Paul Price - 4 years ago    Report SPAM

Talk about aggressive marketing...

Since researching the Grow-Up Plan for this article I have unleased a deluge of targeted click ads from them on every website I visit.

I asked for the quote and signed off. Who knows how long Gerber Life will be pursuing me electronically now.
Supratik - 4 years ago    Report SPAM

We just had a baby and Gerber contacted us with "free" insurance coverage. A little analysis by my wife prompted us to decline them. But lo and behold they sent us another email a few weeks later declining the coverage because we as parents are not US citizens.Thank goodness!

Please leave your comment:

Performances of the stocks mentioned by Dr. Paul Price

User Generated Screeners

jan.ellsbergerHernhag rev5
jan.ellsbergerHernhag rev4
jan.ellsbergerHernhag rev3
jan.ellsbergerHernhag rev2
BoubaPFS Value Sector
eae010Forward Growth Edited
bpatton23L/Cap value
AJPringAP screen102017 NO LOW
Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)

GF Chat