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Is The Nokia Lumia 2520 Competing With Microsoft Surface 2 In the Market?

August 05, 2014 | About:

Alexander Graham Bell had set the prelude of the tech revolution but even he might not have dreamt in his wildest dream the way technology is pacing in the modern days. Today our gizmos are becoming more and more compact and smarter. First came the analogue phone which then got digitalized, but we required more effect – so came the computer which later graduated into the laptop.

Through the last few decades, the large telephone set started getting smaller and smarter and thus came the era of mobile phones. But then it was becoming difficult to carry a laptop and a mobile phone at the same time, and science thus gave birth to its hybrid called the ‘Tablet’. As days passed by, the tablet just got smarter and more effective.

Companies have invested sharply in the tablet category and Nokia (NASDAQ: NOK) and Microsoft (NASDAQ: MSFT) have not lagged behind in this competitive space. So let’s check out what these two companies are doing currently in the tech market and how they remain competitors though Nokia has been acquired by Microsoft recently.

The tablet has evolved
The science fiction movies in the second half of the 20th century displayed the Tablet computer, with the initial depiction of Arthur C. Clarke's News-Pad appearing in Stanley Kubrick's 1968 film 2001: A Space Odyssey. But the first commercially most successful tablet was Apple’s first gen iPad launched in early 2010. However it had the limitation of no-calling facility and was merely a reincarnation of the laptop with an interactive screen and reduced weight and size. Thereafter, the tablet underwent several rounds of evolution and innovation and became the perfect hybrid of a computing and calling device. It became call capable along with the ability to work like a screen-based computer.

However, even after going through series of evolutionary phases, the tablet still has certain issues which need improvisation – like editing or writing a document on a tablet is a cumbersome affair as the virtual keypad pops up on the screen thus reducing the actual screen size of the document by half the size of tablet and making it less user-friendly in terms of error-free reading. Also while creating or editing text on a tablet the angular ergonomy of a conventional computing device is lost as it is just one flat screen making it all the more difficult to complete such tasks while on the move. Considering these limitations, it actually serves more like an e-book with the facility of wider Internet accessibility and a cell phone packed within the same device.

Source: cnet.com

The Nokia Lumia 2520 features
Nokia took its first step into the tablet market last year in October when the company unveiled the Nokia Lumia 2520. It has appealed to the common masses as it has a sleek design and though it operates on Microsoft Windows platform it is lighter than Microsoft Surface 2 which is its nearest rival. However, it is heavier than iPad Air and other rival android tablets. The tablet has a polycarbonate plastic book flap cover and intelligently crafted flexible touch keypad on the inner side of the flap. The keypad is rotatable to an angle of 360 degrees thus offering the competitive edge of typing ergonomy and flexibility.

Nokia Lumia adding competitive advantage

While both the gadgets use the Windows RT platform with a 2 GB Ram which gives them the speed advantage beyond the current tablets, the Nokia Lumia weighs around 1.35 pounds while the Microsoft Surface 2 weighs around 1.5 pounds. Thus, with respect to the weight factor, the Lumia scores higher as its lighter to the latter.

The Surface 2 sports a 10.6 inch display while the Lumia has a 10.1 inch display. Though both of them use 1080p IPS LCD touchscreens that deliver sharp details, the Lumia comes with a slightly higher PPI of 218 against the Surface 2 with a PPI of 208. This makes the larger display size of Surface 2 less significant.

Also, the color reproduction is livelier in the Lumia as compared to the Surface 2 and when it comes to outdoor usage the brightness factor of the Lumia undoubtedly outscores the Surface.

However, according to Phone Arena, the Surface 2 is better equipped with a full-sized USB 3.0 port, easily accessible micro SD card slot, micro HDMI port and an adjustable kickstand which makes it a closer contender and ideal replacement to the laptop. On the contrary, the Lumia 2520 offers only a micro USB 3.0 port and a micro SD slot.

Also, while the Lumia flaunts a 6.7 megapixel F 1.9 Zeiss lens rear camera adding to its photographic delight and a 2 megapixel front camera, the Surface 2 offers a 5 megapixel rear camera and a 3.5 megapixel front camera which is more effective than the former.

But taking all these five points into consideration, Nokia Lumia 2520 scores 3 in 5, and thus is more acclaimed in the tablet category.

Final word
In the competitive market, creating an edge over the rivals obviously remains the chief interest area of Nokia and most probably Microsoft has acquired the handset business of Nokia to gain market share as Nokia products hold a lot of appeal among customers.

About the author:

We are a group of analysts exploring and analyzing different domains of business and writing reviews based on information available in public domain web portals. We do not hold any stock or investment position in any of the companies that we write for.

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