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Here's Why Gap's Recent Weakness Is a Buying Opportunity

August 17, 2014 | About:

There is intense rivalry in the clothing retail space, and this has constrained attire retailers to discount their merchandise aggressively with a particular end goal to push up sales. The impact of this rival could be obviously seen in Gap's (NYSE:GPS) first-quarter results as its profit declined 22% year over year. The organization's Gap and Banana Republic attire brands got off to a slow start in the spring selling season, and improper stock administration took a toll on its bottom line.

Gap's administration, then again, is sure around a recuperation going ahead, and it consequently reaffirmed its full-year direction. Yet, will the organization have the capacity to get again on track notwithstanding rivalry from American Eagle (NYSE:AEO) and Urban Outfitters (NASDAQ:URBN)?

Weak performance

As per administration, Gap's business enhanced around the end of the first quarter. Glen Murphy, Gap's CEO, is confident about the organization's strategies and is looking to drive long haul value for shareholders. As a result, Gap believes that it can bob once more in the wake of reporting a drop in profit without precedent for two years.

Looking ahead, the organization is focusing on three areas to enhance its business - item assortment, customer correspondence, and stock. Gap hadn't denoted its excess item sufficiently in the first quarter and pushed its spring dress aggressively. This prompted improper stock administration. Presently, it is gaining from the mistakes submitted in the first quarter, and is making the necessary moves to redress them.

Old Navy performed well, and the organization expects the force to keep going ahead. Gap got the assortments a good fit for Old Navy, focusing on fashion essentials. Old Navy has a robust inventive stage, which is why its designs are adopted well. As a result, the Old Navy brand posted similar sales growth of 18% in April, and the pattern is relied upon to proceed.

Strategies for the future

It will also keep extending its Athleta stores. Gap intends to open 35 new Athleta stores in the U.S. this year, bringing the aggregate check to 100.

Gap is also laying stress on omni-channel distribution. The organization's Reserve in Store activity has been taken off to 500 Gap stores, and it will now be testing out Order in Store. The Reserve in Store activity enables shoppers to book merchandise online, and afterward pay and get the items at a Gap store inside 24 hours. The organization says that customers have welcomed this move, and to improve the experience further, it is considering taking off Order in Store.

Request in Store will permit customers to request products from the organization's online index inside its store locations. With this move, Gap will have the capacity to incorporate e-business with its physical store locations. These moves in the omni-channel are vital, as Gap's peers such as American Eagle and Urban Outfitters are also focusing on the omni-channel.


American Eagle, for instance, is on track to initiate new distribution centers. This will lead to a single collection of stock and result in robust efficiencies across its supply chain. American Eagle will have the capacity to satisfy orders in a faster and productive route with new distribution centers. American Eagle will also be opening more physical stores and has outlined a capital use of $230 million this year.

Urban Outfitters, then, has been consistently positioned among the top 50 e-business firms by Internet Retailer. Urban Outfitters focuses on diverse areas of the e-business to keep up its strong position, such as email acquisition, item recommendations, shopping truck reminders, geotargeting, and so on.

Recently, Urban Outfitters reported a 34% year-over-year bounce in its e-business sales, outperforming Gap, which posted an increase of 16%. Subsequently, Gap will need to invest aggressively in its e-trade business to close the Gap with Urban Outfitters.


Despite the fact that Gap started the year defectively, administration is sure that the organization will show signs of improvement going ahead. Something else's to support Gap is its valuation. The stock has a P/E of less than 16, which is superior to competitors American Eagle and Urban Outfitters. At long last, Gap also pays a dividend yielding 2.10%.

With everything taken into account, Gap looks like a solid investment from various angles, and investors should take a gander at its long haul prospects instead of a tentative performance in the first quarter.

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