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Vera Yuan
Vera Yuan
Articles (1063) 

MS Global Franchise Fund Comments on Publicis Groupe SA

August 21, 2014 | About:

Publicis (XPAR:PUB) is one of the world’s leading global advertising services companies. We believe it is the most forward thinking of the large advertising players in the way it has positioned itself for the digital age. Unlike peers, the company balance sheet is run with low financial leverage and the return on investment in acquisitions is closely monitored. This focus on unlevered returns is likely to be because of the strong influence of Chairman Elizabeth Badinter, owner and daughter of the founder. Whilst it is a little cyclical, the high focus on return on operating capital, together with its leading strategic positioning, make this business attractive, as is the valuation, with the company trading on a free cash flow yield of over 8%.

From MS Global Franchise Fund (Trades, Portfolio)’s Second Quarter 2014 Commentary.


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