Potential Impact of Google (GOOG) Court Ruling on Ad Market | GOOG Stock News

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May 09, 2025
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Citizens JMP analyst Matthew Condon has revised the price target for Trade Desk (TTD) from $115 to $100, while maintaining an Outperform rating. The analyst highlights that the resurgence in Q1 revenue confirms that the previous quarter's downturn was not due to structural problems or growing competition. Trade Desk's solid performance and market share expansion support this view.

In a significant development, a recent court decision regarding Google's (GOOG, Financial) dominance in the online advertising sector could have substantial implications. The ruling suggests the potential dismantling of Google's advertising technology operations. This shift might foster a more equitable landscape in web advertising, enhancing competitive opportunities for companies like Trade Desk.

Wall Street Analysts Forecast

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Based on the one-year price targets offered by 18 analysts, the average target price for Alphabet Inc (GOOG, Financial) is $202.50 with a high estimate of $225.00 and a low estimate of $185.00. The average target implies an upside of 30.02% from the current price of $155.75. More detailed estimate data can be found on the Alphabet Inc (GOOG) Forecast page.

Based on the consensus recommendation from 22 brokerage firms, Alphabet Inc's (GOOG, Financial) average brokerage recommendation is currently 1.6, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.

Based on GuruFocus estimates, the estimated GF Value for Alphabet Inc (GOOG, Financial) in one year is $197.64, suggesting a upside of 26.9% from the current price of $155.75. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Alphabet Inc (GOOG) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.