Fortnite's Return Marks New Era for Apple (AAPL) App Store

Author's Avatar
May 21, 2025
Article's Main Image

Key Takeaways:

  • Fortnite returns to Apple's App Store, igniting potential changes within iOS financial dynamics.
  • Analysts project an average 11.94% upside for Apple (AAPL, Financial), with price targets ranging from $141 to $300.
  • Apple maintains an "Outperform" rating with a GF Value estimate indicating minimal upside potential.

Fortnite, the immensely popular game by Epic Games, makes a significant comeback on Apple's App Store following a five-year hiatus. The absence was due to a legal battle concerning in-app payment rules, a dispute that has since led to a court ruling mandating Apple (AAPL) to facilitate greater competition within its App Store. This development could have substantial implications for iOS economics.

Analyst Predictions for Apple Inc. (AAPL, Financial)

1925130126312501248.png

According to projections from 43 analysts, the one-year average price target for Apple Inc (AAPL, Financial) is $231.55. This outlook ranges from a high of $300.00 to a low of $141.00, suggesting an upside of 11.94% from its current price of $206.86. For further insights into these projections, visit the Apple Inc (AAPL) Forecast page.

Market Sentiment and GF Value Assessment

The consensus recommendation from 51 brokerage firms places Apple Inc (AAPL, Financial) in the "Outperform" category with an average brokerage recommendation of 2.2. This rating scale spans from 1 (Strong Buy) to 5 (Sell), reflecting a generally optimistic market sentiment toward Apple.

GuruFocus estimates suggest the GF Value for Apple Inc (AAPL, Financial) in one year is $208.89, which indicates a modest upside of 0.98% from the current price of $206.86. The GF Value represents GuruFocus' fair value estimate, derived from historical trading multiples, past growth trends, and future business performance projections. For an in-depth look at Apple's valuation, visit the Apple Inc (AAPL) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.