- AppFolio introduces Realm-X Performers, advancing AI operations in property management.
- Realm-X users report saving 10 hours weekly and see a 73% jump in lead-to-showing conversion rates.
- New features include leasing automation and image-based maintenance diagnostics.
AppFolio (APPF, Financial) has announced the launch of Realm-X Performers, an innovative addition to its AI-native product suite, at the NAA Apartmentalize 2025 event. These AI agents aim to enhance property management by automating complex workflows, which traditionally required significant human oversight. Realm-X Leasing Performer and Realm-X Maintenance Performer are the two major introductions in this release.
Realm-X Leasing Performer streamlines the leasing process by efficiently managing inquiries, contact information, and scheduling property showings. Meanwhile, Realm-X Maintenance Performer simplifies maintenance request handling through image-based diagnostics, work order creation, and logging, further embedding into AppFolio's workflow automation engine, Realm-X Flows.
Early adopters of Realm-X report significant operational efficiencies, including an average of 10 hours saved per week on task management. Furthermore, users experienced a 73% improvement in the conversion rate from lead to showing as compared to those not utilizing the Flows system. Additionally, communications via Realm-X Messages save an average of 26 seconds per message.
This launch is part of AppFolio's ongoing strategy to evolve property management from a task-oriented to an outcome-focused model, reinforcing its position as a leader in real estate technology. The integration with Second Nature and the introduction of FolioSpace™, a next-generation resident interface, further enriches AppFolio's ecosystem, enhancing the overall user experience.
AppFolio's continued innovations promise to redefine property management, benefiting property owners, managers, residents, and investors by fostering a more efficient and cohesive real estate ecosystem.
