- TDK Corporation acquires SoftEye, Inc., enhancing its position in the AI and smart glasses market.
- SoftEye's technologies include proprietary eye-tracking and AI interaction capabilities.
- The acquisition aligns with TDK's strategic vision of expanding its AI ecosystem business.
TDK Corporation (TSE: 6762) has announced the acquisition of SoftEye, Inc., a U.S.-based technology company specializing in the development of AI-powered solutions for smart glasses. This strategic move is set to reinforce TDK's AI ecosystem and bolster its market presence in the smart glasses sector. As a result, SoftEye has become a wholly owned subsidiary of TDK Corporation.
Founded in 2022 and headquartered in San Diego, SoftEye has established itself as a leader in innovative eye-tracking technology. Their key offerings, the eyeGenIâ„¢ and eyeGIâ„¢ systems, provide an end-to-end solution that allows users to interact with AI through eye movements. This low-power, always-on technology is crucial for the development of efficient AR/VR display systems.
SoftEye's existing infrastructure, including engineering teams located in San Diego, Seoul, and Taipei, will support TDK's efforts to create advanced integrated solutions across systems, software, and machine learning domains. The acquisition is set to enhance user experience in AI-connected smart glasses by introducing a novel Human Machine Interface (HMI), enabling more intuitive user interaction with AI.
Jim Tran, Corporate Officer at TDK, highlighted SoftEye's strengths in low-power chip design and algorithms, which will complement TDK's consumer applications for AR-related technologies. Te-Won Lee, CEO of SoftEye, stated that their technology aligns well with TDK's strategic vision of connecting users to AI for a more compelling experience.
TDK Corporation, based in Tokyo, Japan, continues to lead in electronic solutions for a smart society, thanks to its innovation-driven portfolio, including passive components, sensors, and power supplies, serving demanding markets such as automotive, industrial, and consumer electronics.
