UBS lifted its price target on Meta Platforms (META, Financials) to $812; the firm is sticking with its Buy rating, citing Meta's growing opportunity to monetize AI through tools like Meta AI and Business Messaging.
Though Meta has already priced in the bulk of its AI-related capital and operating expenses, UBS says projected revenue from these tools hasn't yet made it into most models; that leaves room for upside—especially as Meta ramps up development using in-house tech rather than relying on external AI vendors.
Meta recently invested $14.3 billion for a 49% stake in Scale AI; it has also stepped up efforts to recruit top AI talent—offering some candidates up to $100 million in signing bonuses. While OpenAI has reportedly kept its top performers, the talent war highlights Meta's urgency to lead in AI.
Cantor Fitzgerald also raised its Meta price target to $807, pointing to new ad formats on WhatsApp as another growth lever; all eyes now turn to Meta's next earnings report, set for July 23.
