- Bridgeline Digital's HawkSearch platform reaches #1 in the 2025 Gartner® Critical Capabilities for B2B Search Use Case report.
- The platform excels in advanced search features, serving top brands like HP Inc. and major electrical distributors in the U.S.
- Recognition signals a competitive advantage for Bridgeline Digital (BLIN, Financial) in the B2B search market.
Bridgeline Digital, Inc. (BLIN), renowned for its AI-driven marketing technology, has announced that its HawkSearch platform has achieved the top ranking in the 2025 Gartner® Critical Capabilities Report for the B2B Search Use Case category. This accolade underscores HawkSearch's proficiency in handling intricate B2B search challenges, affirming its leadership in the digital commerce infrastructure market.
HawkSearch stands out for its advanced features, including part number/SKU recognition, unit-of-measure conversions, customer-level entitlements, and AI-powered search capabilities. These functionalities are crucial for manufacturers, distributors, and wholesalers, addressing complex B2B search needs efficiently. The platform is vital to prominent B2B brands, including HP Inc., enhancing their global eCommerce operations through personalized customer experiences and high transaction volume support.
In particular, HawkSearch is noteworthy for its role in the U.S. electrical distribution sector, driving product discovery across hundreds of localized web stores. This strategic positioning provides Bridgeline Digital with significant differentiation in the market, potentially accelerating its sales pipeline and boosting market position.
