Under Armour (UAA) in Smallvalue Q1 2024

Strategic Reinvestment Amid Management Changes

Author's Avatar
Jul 04, 2025
Summary
  • Investment rationale: Capitalizing on management changes and founder's return.
  • Market positioning: Strong brand presence in athletic apparel.
  • Risks and challenges: Prevailing bearish market sentiment.
  • Recent performance: Stock decline due to management changes.
  • Future outlook: Optimistic about the founder's strategic influence.

In the Smallvalue Q1 2024 fund letter, Under Armour (UAA, Financial) was highlighted as a significant investment, reflecting the fund's strategic decision to increase its stake following a notable decline in the stock price. This decline was primarily triggered by changes in the company's management, presenting an opportunity for the fund to deploy cash reserves effectively. The fund manager expressed optimism about the potential positive impact of the founder's return on the company's strategic direction, despite the current bearish sentiment in the market.

"I bolstered my investment in Under Armour following a substantial decline prompted by management changes, seizing the opportunity to deploy cash reserves. While I hold an optimistic outlook regarding the implications of the founder's return, I remain mindful of the prevailing bearish market sentiment." — Smallvalue, Q1 2024 Fund Letter

Read full letter at gurufocus Smallvalue 2024 Q1 page.