- Aurora Cannabis (ACB, Financial) dedicates 5% of net profits from Strains for Heroes products to veteran organizations, capped at C$200,000 annually.
- Since 2022, the program has produced five custom cannabis strains named by veterans.
- Aurora collaborates with various veteran groups, such as Highway for Heroes and True Patriot Love, for community support.
Aurora Cannabis Inc. (ACB), a leading global medical cannabis company, continues to strengthen its commitment to veterans with the Strains for Heroes initiative. Launched in 2022, this program aims to support veterans through collaboration with veteran communities and organizations across Canada.
The initiative donates 5% of net profits from Strains for Heroes products to veteran-focused organizations annually, capped at C$200,000. This is part of Aurora's patient-first approach, ensuring that the needs of veteran patients are a primary focus.
Insights from participating veterans help Aurora develop custom cannabis strains addressing key attributes such as aroma, appearance, and effects. Five strains, namely Valour, Courage, Honour, Esprit De Corps, and United Victory, have been crafted and named by veterans since the program's inception.
In addition to product development, Aurora partners with various veteran organizations to provide community outreach and support. Some of these organizations include Highway for Heroes, Post Traumatic Growth Association, Quilts of Valour Canada, Rainbow Veterans of Canada, True Patriot Love, and 4Wheelers4Vets.
For further details on the Strains for Heroes offerings and Aurora's ongoing veteran programs, interested parties can visit AuroraMedical.com.
