- Vystar Corporation (OTCQB: VYST) launches a new website and brand refresh to enhance digital presence and customer engagement.
- Vytex, Vystar's flagship product, offers superior durability, eco-friendly properties, and nearly complete allergen removal.
- Vystar is actively expanding Vytex's market applications into new sectors like medical supplies and household products.
Vystar Corporation (OTCQB: VYST) has unveiled a newly redesigned website, www.vytex.com, as part of a comprehensive brand refresh aimed at improving customer interaction and enhancing digital presence. This initiative aligns with Vystar's strategy to provide a more engaging and user-friendly experience for its consumers.
Vytex, Vystar’s flagship product, is positioned as an advanced alternative to traditional memory foam and polyurethane materials, particularly for mattress toppers and pillows. Vytex is renowned for its 99.8% removal of proteins and impurities, which makes the material virtually allergen-free. It also boasts enhanced durability, offering resilience for decades compared to the 3-6 years typical of its competitors.
Environmentally conscious consumers will appreciate Vytex's eco-friendly features, as it is 100% biodegradable and requires less water and fewer chemicals in its manufacturing process. It is also free from VOCs, phthalates, and BPA, commonly found in petrochemical-based foams.
CEO Jamie Rotman highlighted Vytex’s advantages in providing comfort, durability, and sustainability while addressing common issues with conventional memory foams, such as off-gassing and moisture retention. "Vytex retains its resilience and appearance long after other foams lose their properties," commented Rotman.
Currently, Vytex is utilized across multiple commercial applications including mattresses, industrial adhesives, apparel, and sports equipment. Vystar is also targeting new market segments such as condoms, medical supplies, and household products for further expansion.
Based in Worcester, Mass., Vystar Corporation (OTCQB: VYST) continues to innovate with its Vytex Natural Rubber Latex, ensuring a stronger, environmentally safe, biodegradable product suitable for a wide range of applications.
