- General Mills teams up with NFL stars for its annual Cereal Training Camp, featuring Justin Jefferson, Ja’Marr Chase, and Amon-Ra St. Brown.
- Limited-edition cereal boxes and a new custom cereal, "Jettas Mix," will hit the shelves in August.
- Special collector’s edition REESE’S PUFFS cereal box with trading cards and a Bluetooth speaker available on September 4.
General Mills (GIS, Financial) has announced the return of its Cereal Training Camp for the second year, collaborating with NFL stars Justin Jefferson, Ja’Marr Chase, and Amon-Ra St. Brown. The cereal giant is bringing an extra dose of excitement with limited-edition cereal boxes and a new custom cereal creation.
This year’s highlight is the Jettas Mix, a unique blend of Frosted Lemon Cheerios and Cinnamon Toast Crunch Strawberry, personally crafted by Justin Jefferson. The new cereal is described as "tastes like a touchdown" with its fruity fusion.
The Cereal Training Camp initiative, scheduled for an August launch, showcases special edition boxes featuring each player with their own signature end-zone dance. Jefferson's "The Griddy" finds its place on Cinnamon Toast Crunch, Chase's "Lucky Strut" on Lucky Charms, and St. Brown's "Honey Handstand" on Honey Nut Cheerios.
For dedicated fans, a limited collector’s edition REESE’S PUFFS cereal box will be available on Walmart.com beginning September 4. This exclusive package includes custom trading cards and a Bluetooth speaker, but only while supplies last.
General Mills remains a leader in the packaged foods industry, reporting fiscal 2025 net sales of $19 billion and continued strategic growth guided by its Accelerate strategy.
