- Northpoint Asset Management partners with AppFolio (APPF, Financial) to enhance real estate management operations.
- AppFolio's AI-native solutions to manage Northpoint's $5 billion in assets and 8,000 units.
- AppFolio Realm-X will automate workflows and improve operational efficiency.
AppFolio, Inc. (APPF), a leader in real estate technology, has announced a significant partnership with Northpoint Asset Management, a prominent property management company headquartered in Salt Lake City, UT. Northpoint, which oversees over $5 billion in real estate assets and manages more than 8,000 units, has selected AppFolio Property Manager Max to enhance its operational efficiency.
This collaboration underscores Northpoint's commitment to adopting AppFolio's cutting-edge, AI-native product suite, AppFolio Realm, which includes the newly launched Realm-X Performers for workflow automation. This technology integration aims to streamline operations, unify data, and offer real-time insights to property owners, significantly improving the resident experience.
Adam Haleck, CEO of Northpoint Asset Management, highlighted the decision to leverage AppFolio as crucial to their expansion plans. He noted that the move to AppFolio’s platform was seamless, enhancing confidence in delivering superior experiences to both residents and property owners.
Marcy Campbell, Chief Revenue Officer at AppFolio, expressed enthusiasm about the partnership, emphasizing Northpoint's forward-thinking approach in harnessing the full potential of their operations through unified experiences across their business. The implementation of AppFolio Realm-X is expected to free Northpoint's teams from task-based silos, allowing them to focus on broader strategic outcomes.
