- Integration targets the untapped $204 billion retail media market projected for 2027.
- Partnership enables access to high-value marketplace sellers who spend 127% more than first-party brands.
- AI-automated campaign execution reduces operational complexity for retailers.
Criteo (CRTO, Financial) and Mirakl Ads have announced a strategic global integration to accelerate revenue growth in the retail media industry, which is projected to reach $204 billion by 2027. This collaboration focuses on empowering mid-to-long-tail advertisers and third-party marketplace sellers to efficiently scale their retail media campaigns.
The partnership combines Mirakl's ecosystem of brands and third-party sellers with Criteo's retail media technology, providing self-service tools and automated campaign management. According to SmartScout data, these sellers spend 127% more than first-party brands on Amazon, indicating a significant opportunity for retailers to expand their advertising revenue.
For Criteo, this integration represents a major step in capturing a larger portion of the retail media industry by enabling retailers to monetize their entire marketplace ecosystem. Retailers can benefit from AI-automated campaign execution that reduces operational complexity, thus allowing them to tap into new revenue streams efficiently.
"Together we enable third-party advertisers to easily launch campaigns, boosting product variety without adding operational complexity to retailers," said Melanie Zimmermann, General Manager of Global Retail Media at Criteo. This move strategically positions Criteo to take advantage of the increasing fragmentation of digital advertising budgets, creating a new growth vector for its core business.
