Warren Buffett Discusses Business, Journalism, Social Media in Interview

Buffett talks with Jeff Cunningham at ASU's Cronkite School of Journalism

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Nov 12, 2015
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Warren Buffett was interviewed by Jeff Cunningham from Arizona State University's School of Journalism earlier this year. Many of the questions are related to journalism, but as with any Buffett interview, viewers will pick up nuggets of wisdom applicable to investing. My notes include the minute mark for the video below.

Minute Mark Topic Comment
0:45 How did you learn to communicate well? Buffett took a public speaking class
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1:20 How do you keep up with the overwhelming amount of information from web and social media today? Read newspapers, 10-K's, magazines, etc.
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1:50 How do you process information so quickly? Buffett filters what he reads and doesn't waste time on unnecessary stuff
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2:30 Buffett talks about 2008 financial crisis He was optimistic about the U.S. despite the downturn
  Bought his first stock in spring 1942 when the world outlook was much worse
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3:55 Has the Dow ever felt too frothy? There have been a couple of times, but he always remained optimistic about the country
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4:55 How do you communicate with the 330,000 employees of Berkshire? Buffett communicates through his CEOs by writing a short message every two years emphasizing the importance of Berkshire's reputation
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6:30 What advice do you have for CEOs scrutinized by the media? Buffett uses Salomon Brothers as an example
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8:30 Buffett is asked about media bias He observes many journalists who have made up their mind before gathering facts
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11:45 Buffett discusses JPMorgan's situation during the financial panic Â
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14:15 Buffett discusses Coke's compensation package situation Â
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19:50 Is there something we can do to better educate journalists? Most journalists and people in general don't understand the dynamics in the boardroom
  Finance journalists need to understand accounting
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23:20 Buffett is asked about effect of Facebook and Google He talks about decline of newspapers
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25:20 Buffett still gets much of his info from 10-Ks He ignores social media
 He talks about writing the Berkshire 2014 Annual Report He writes the annual report as if he were communicating with his sisters
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31:50 Buffett gives parting advice He starts with hypothesis and then looks for the facts
  Don't be selective about the facts
  Don't let hypothesis determine the conclusion
  Need to learn about accounting and business
  If you do good work, you'll attract the right type of sources
  Must want to have curiosity about business