Primerica, Inc. (NYSE:PRI) also serves a growing need for financial planning in an underserved customer segment. The company provides term life insurance and third-party investment products to middle income households that are often ignored by other financial companies. Primerica has a multi-level sales model that positions the company to reach middle income investors in a cost-efficient manner and help them set and achieve their financial goals.
From Baron Funds' May 2016 Baron Insight: Investing in Financials.
