Ron Baron Reducing Lamar Advertising Company (LAMR) and company MSC Industrial Direct (MSM)

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Jun 12, 2009
(GuruFocus, June 11, 2009) Investment Guru Ron Baron has recently reduced his position in advertising company Lamar Advertising Company (LAMR, Financial) and direct marketing company MSC Industrial Direct Company Inc (MSM, Financial). GuruFocus Data shows on June 10, Ron Baron reduced his holding in LAMR by 9.41% to 4.4 million shares, at the average price of $17.75 per share. On the same day, he also sold 20.51% of his shares in MSM to 1.5 million shares at the price of $38.15.


Lamar Advertising Company (LAMR) is an owners and operators of outdoor advertising structures in the United States. They also operate a logo sign business in the United States and transit advertising displays on bus shelters, bus benches, and buses in several markets. Lamar Advertising Company has a market cap of $1.66 billion; its shares were traded at around $18.18 with and P/S ratio of 1.3. Lamar Advertising Company had an annual average earning growth of 9.2% over the past 10 years. GuruFocus rated Lamar Advertising Company the business predictability rank of 5-star.


Ron Baron initiated a small position (881K shares) in 3Q06. He built a stake of 8.5 million shares through 4Q08 and the stock declined from over $65 to around $12. In 1Q09, however, we saw Ron Baron reduced his holdings to about 4.9 million shares. The June 10 sale of the stock is a continuation of the distribution in the stock.


MSC Industrial Direct Company Inc. is a direct marketers of a broad range of industrial products to small and mid-sized industrial customers throughout the United States. MSC Industrial Direct Co. Inc. has a market cap of $2.33 billion; its shares were traded at around $37.5 with a P/E ratio of 13.8 and P/S ratio of 1.4. The dividend yield of MSC Industrial Direct Co. Inc. stocks is 2.1%. MSC Industrial Direct Co. Inc. had an annual average earning growth of 17.4% over the past 10 years.


Ron Baron owned 2.2 million shares of MSM in 2Q07 and he gradually built a stake of 4.3 million shares to 3Q08. But from that point on, the stock had been declining. Stock is off about 30% from its peak. In the mean time, Ron Baron has been selling the stock for the past three quarters. The June 10 sale is a continuation of the selling policy.


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