Global Event Connects Key Players in Business, Marketing, and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube, and More
NEWPORT BEACH, CA, Aug. 27, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE - Accelerize ( ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company will once again be participating as an exhibitor at the global digital marketing conference and exposition, DMEXCO 2018. Held September 12-13 at Koelnmesse
in Cologne, Germany, the event brings digital economy decision-makers and innovators from around the world together to make new connections, network and learn about the latest trends and technologies impacting their businesses. DMEXCO attendees can visit CAKE in Hall 7, booth EO26a to learn more about the company’s full range of enterprise marketing intelligence solutions, including its flagship product, Journey by CAKE.
With an expected 40,000 attendees, 1,000+ exhibitors and 550 speakers, this year’s DMEXCO is set to offer a range of presentations, seminars and debates – all with the objective of exploring the driving force behind the digital marketing economy today and what will shape it in the future. The 2018 conference program covers five key topics – Media, Marketing, Business, Technology, and Future – and will feature presentations from major advertisers and brands, media companies, thought leaders and technology providers.
According to a May 2018 report in eMarketer, digital accounts for nearly 49 billion of the total 122.7 billion spent on advertising media in Europe, with more dollars continuing to be shifted from traditional media to digital.
“We launched Journey by CAKE at last year’s DMEXCO and are looking forward to sharing the latest innovations that we’ve incorporated into our marketing intelligence platform,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As the European digital advertising market continues to grow, practitioners require solutions that help them make better decisions so that they can improve their campaign strategies, accurately measure performance and ultimately maximize the returns on advertising spend.”
Journey by CAKE delivers real-time analytics, multi-touch attribution and seamless integrations with popular media platforms to provide digital marketers with an extended, real-time view into every step of the customer journey, from first touch to final conversion. CAKE will also be raffling a GoPro HERO5 Action Camera at the event—attendees can enter at the company’s booth. For more information about DMEXCO, visit https://dmexco.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. ( ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of digital advertising spend and trend away from traditional media in Europe, the benefit and impact of Journey by CAKE and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
